What are the responsibilities and job description for the App Store Optimization Expert position at Expedia Group?
We're part of Expedia Group, a leading travel company powering global travel for everyone, everywhere. Our diverse community drives success. We create groundbreaking solutions for our partners and design cutting-edge tech to make travel smoother and more memorable.
To shape the future of travel, people must come first. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources. This fuels our employees' passion for travel and ensures a rewarding career journey.
Our Marketing division establishes enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands through creative excellence and innovative marketing strategies. We partner closely with Google, Facebook, Apple, and Play Store to power app installs. Drive installs through app store optimization to enhance organic visibility. Analyze data to identify opportunities and implement effective solutions. Develop and execute testing roadmaps, including determining milestones and priorities for different phases. Monitor changes and updates to app store algorithms and identify new opportunities. Identify opportunities for process improvements and operational automation. Implement and maintain reporting and dashboards to track performance and progress. Manage cross-functional projects by simplifying complex issues and ensuring clear communication.
A Master's or Bachelor's degree in Computer Science/Management/Statistics or a related field is required. Experience in ASO, SEO, or equivalent professional experience is preferred. Familiarity with App Store/Google Play algorithm rules is essential. Functional/technical skills in SQL/data mining and visualization are necessary. Knowledge of mobile measurement and app analytics platforms is required. Able to collect data, perform analyses, articulate findings, and provide recommendations. Advance understanding of testing concepts and know how to design a test.
