What are the responsibilities and job description for the SVP Chief Marketing Officer position at Experian?
The SVP Chief Marketing Officer of Experian Consumer Services will lead the marketing strategy and execution for our directtoconsumer digital financial platform. The ideal candidate will be a visionary leader with expertise in balancing brand building and performance marketing a passion for fintech and a proven track record of driving customer acquisition engagement and retention while elevating brand equity in a competitive digital financial environment.
What youll be doing :
Strategic Leadership
Develop and execute a holistic marketing strategy that balances longterm brand building with shortterm performance goals aligned with the companys vision and business growth objectives.
Lead the transformation of the brands identity ensuring a consistent compelling and emotionally resonant message across all channels
Foster a datainformed culture where branding decisions are tied to measurable business outcomes.
Build and define strategic marketing partnerships to expand our influence and presence across the consumer financial landscape.
Customer Acquisition & Growth
Design and implement integrated multichannel marketing programs (paid earned owned and shared media) to drive user acquisition while reinforcing brand values.
Leverage advanced segmentation and personalization strategies to create targeted campaigns and experiences that balance directresponse tactics with brand reinforcement .
Optimize marketing funnels through A / B testing and predictive analytics ensuring efficiency in customer acquisition and alignment with brand messaging .
Customer Engagement & Retention
Unlock the value of our latent consumer population of 80m to drive product utilization and maximize performance outcomes on platform.
Enhance the customer journey by integrating brand storytelling into touchpoints that drive engagement and deepen emotional connections.
Use behavioral insights and customer feedback to inform both brand innovation and engagement strategies .
DataDriven Decision Making
Utilize realtime analytics and advanced attribution models to measure campaign effectiveness and ROI optimizing strategies to achieve performance KPIs.
Combine market research and customer data to ensure that brand positioning evolves with market trends and consumer expectations.
Optimize success metrics including brand performance and customer experience metrics to track both longterm growth and near term success.
Team Leadership
Build and lead a crossfunctional marketing team skilled in creative branding media consumer insights content and analytical performance marketing.
Foster a culture of innovation and accountability where team members collaborate to achieve both brand resonance and quantifiable business outcomes.
Develop succession plans and opportunities for team members to contribute to both creative and performance objectives .
Define and manage our agency relationships; including strategic prioritization responsibilities and best practices.
Collaboration
Work closely with Product Technology Revenue Operations General Managers and other departments to ensure that brand narratives and performance campaigns reflect product capabilities and customer needs .
Lead crossdepartmental initiatives that connect go to market efforts to product experiences and innovation to drive both customer delight and business results .
Brand Development & Thought Leadership
Establish the company as a trusted topofmind brand in the consumer finance space combining credibility with emotional resonance.
Develop innovative storytelling frameworks to communicate the companys purpose and vision ensuring differentiation in the market.
Build and develop content strategy organic and syndicated to transform our brand position.
Qualifications :
Required Qualifications :
15 years of relevant experience including 10 years in a senior leadership position overseeing both brand and performance marketing teams.
Proven success as a senior marketing executive preferably as a CMO or SVP of Marketing in a scaled consumer digital platform fintech or technologydriven industry.
Track record of driving both brand growth and business outcomes including customer acquisition engagement and retention through innovative crosschannel campaigns.
Proven expertise in leading and influencing stakeholders driving alignment on strategic initiatives and fostering collaboration in matrixed organizations.
Track record of building and running a high performance team while fostering a culture of continuous improvement.
Demonstrated ability to develop and scale a brand identity while optimizing marketing investments for measurable growth KPIs.
Expertise in digital marketing channels including performance marketing programmatic SEO / SEM social media and content marketing with a focus on balancing immediate ROI with longterm brand equity.
Deep understanding of customer journey mapping and the ability to align brand touchpoints with performance outcomes for a cohesive marketing strategy.
Desired Qualifications :
Strategic and creative thinker with a history of designing campaigns that deliver measurable growth while strengthening longterm brand loyalty and equity
Strong analytical skills including experience with attribution models and advanced performance metrics ensuring datadriven optimization of marketing spend.
Exceptional storytelling abilities to translate complex data into compelling brand narratives.
An entrepreneurial mindset with a bias for action innovation and the ability to adapt to a fastpaced resultsdriven environment.
Ability to cultivate a culture of followership by inspiring and empowering team members to embrace the companys vision and values
Additional Information :
Perks
Comprehensive executive level total rewards package including your health and insurance benefits accumulated wealth and equity unlimited vacation time wellness programs online discounts employee discounts pet insurance employee stock purchase programs and more.
401K with a 4% company match with immediate vesting.
Flexible schedule ability to work remotely hybrid or inoffice #LIHybrid
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our peoples agenda very seriously and focus on what matters : DEI work / life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians peoplefirst approach is awardwinning : Great Place To Work in 24 countries FORTUNE Best Companies to Work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social media or our careers site to understand why.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a SVP Chief Marketing Officer?
Sign up to receive alerts about other jobs on the SVP Chief Marketing Officer career path by checking the boxes next to the positions that interest you.
