What are the responsibilities and job description for the Market Research Analyst position at Experis?
Our client in the scientific information solutions industry is seeking a Marketing Intelligence / Research Analyst to join their team. As a Marketing Intelligence / Research Analyst, you will be part of the Market Insight team supporting Solutions Marketing and Product teams. The ideal candidate will have excellent quantitative and qualitative research skills, possess soft skills such as being a proactive thought partner and having excellent client relationship skills, and be able to work independently and collaboratively within the team to achieve the desired outcomes of all projects.
Job Title : Market Research Analyst
Location : Columbus, OH
Pay Range : $100,000 - $140,000
What's the Job?
- Design and execute quantitative and qualitative market research projects to fulfill needs of the organization. This includes being a proactive thought partner and encouraging data / information driven decisions.
- Conduct in-house execution and analysis of both qualitative and quantitative primary market research, synthesizing qualitative response or descriptive and inferential statistical analysis, as appropriate to extract actionable insights and communicate those insights to the organization.
- Source and employ third-party research vendors to execute specific projects. Conduct rigorous secondary data analytics and desk research of publicly available information to inform study design and identify relevant trends.
- Create, maintain, and update key competitive intelligence resources (depositories, websites, etc.).
- Work with data from multiple sources, interpret data and turn into actionable insight.
- Implement research best practices.
- Balance the creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.
- Be a subject matter expert (SME) on key competitors' products, business models, sales, market trends and marketing strategies. Benchmark competitor illustrated values and features to analyze and communicate product trends. Trusted advisor in all strategic initiatives across the enterprise.
- Collaborate with Solutions Marketing and Product teams on appropriate promotional content, collateral, talking points, winning themes, key questions, and battle cards to enable sales to effectively compete.
- Works collaboratively with the Director of Market Insight to understand and design analytical approaches to open-ended strategic business problems.
- Collaborates with Marketing, Sales, Product, and other teams to identify environmental trends and opportunities to improve and maximize revenue capture.
- Evangelize strategic insights across the enterprise in a succinct, straightforward, easily understood manner.
- Work independently and collaboratively within the team to achieve the desired outcomes of all projects.
- Contribute to the continuous learning mindset of the organization by bringing in new ideas and perspectives that stretch the thinking of the enterprise.
What's Needed?
What's in it for me?
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!
About ManpowerGroup, Parent Company of : Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE : MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis, Talent Solutions, and Jefferson Wells - creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
Salary : $100,000 - $140,000
