What are the responsibilities and job description for the Director of Revenue Enablement position at Experity Health?
Job Summary
The VP Revenue Operations plays a pivotal role as the strategic arm of the EVP – Growth and GTM Operations, ensuring alignment between Marketing, Sales, Customer Success, Customer Support Product, Finance, and other business functions to achieve operational efficiency across the GTM organization.
This role focuses on every operational aspect of the buyer's journey, from traffic to churn, by designing, optimizing, and driving performance of the GTM operating system (e.g. data/insights, processes, and technology).
Responsibilities
- Act as a strategic advisor to the EVP and Experity's go-to-market leaders, ensuring our teams have the technology, processes, and insights to achieve business objectives.
- Develop, manage, align, and grow teams with talents spanning Marketing Operations, Sales Operations, Customer Success Operations, and GTM data analysts.
- Oversee and scale Experity's Deal Desk strategy with a focus on improved visibility into quote generation and pricing, adding process automation and standardization where applicable.
- Manage roadmap, integrations, and priorities for the GTM tech stack (inc. Salesforce.com) which acts as Experity's operating system across 10 departments—including vision and requirements gathering for all connected tools.
- Partner with Finance and Legal to deliver accurate bookings data and manage contract flow for customer acquisition, upsell/cross-sell, and organic growth.
- Own data quality within the CRM and connected toolsets, including a roadmap to true data governance.
- Provide daily, weekly, and monthly visibility into performance and effectiveness of GTM efforts with an emphasis on leading indicators, ROI attribution, forecasting, and actionable metrics.
- Optimize and refine flow of inbound and outbound leads from Marketing and Business Development to Sales, ensuring swift follow-up, defined SLAs, and seamless handoffs between teams.
- Drive operational discipline within the Customer Success organization, creating simplified mechanisms to capture customer engagements through high-touch & low-touch strategies.
- Create and regularly assess the GTM technology roadmap to identify scalable solutions to meet current and future business needs; manage technology vendor relationships in partnership with GTM leaders.
- Manage and scale processes for commission tracking, compensation planning, territory planning, and trend analysis.
- Drive Marketing Operations sophistication in partnership with Demand Generation by executing on targeted lead nurturing programs, robust segmentation, custom lead scoring and grading systems, smart forms, and Salesforce-integrated campaign tracking.
