What are the responsibilities and job description for the Regional Director - Operations position at Extended Stay America?
POSITION PURPOSE AND SUMMARY
The Regional Director role is directly responsible for managing multiple District Managers along with hotel operations in a pre-determined geographical area (FL,GA,NC, and SC). They assure continual improvement in guest service, quality control, associate experience, operational soundness, innovation, and financial performance. This individual collaborates across Regions, with Business Partners, and our Hotel Support Center.
MAJOR / KEY JOB DUTIES
- Ensures property managers are driving the Company initiatives.
- Demonstrate and promote a 100% commitment to providing the best possible experience for our guests and associates in accordance with ESA Shared Values
- Coordinates with Operations, Sales, and Marketing to drive the overall sales efforts, sales blitzes, and targeted advertising. Constantly develops and builds brand awareness throughout the region. Responsible for participating in sales and rate strategies, working in conjunction with the sales and revenue management team. Provide support and engagement regarding the implementation of revenue, sales, and service plans to maximize results.
- Monitors financial performance on a daily, weekly, monthly and quarterly basis to ensure revenue and flow through objectives are being achieved. Analyzes P&L's to verify accurate financial representation on monthly Variance Letter. Reviews collection of guest balances, direct bill receivables, commission payments by vendors and issuance of refund checks. Review labor standards on a weekly basis to ensure satisfactory controls are in place. Works with management team on problem areas to improve efficiency
- Recruits, hires, trains, motivates and develops team members to assure proper adherence to standards
- Conducts coaching and counseling sessions with managers as needed and performs mid-year and annual performance appraisals
- Conducts site audits and inspections to ensure interior and exterior of physical hotel exemplifies quality and safety standards
- On a monthly basis, utilizes conducts site visit to communicate with property management staff, set improvement goals, celebrate successes, and ensure quality standards are met
- Work to build solid client relationships in the region and with District Managers, General Managers, and staff at each assigned hotel.
- Monitor and identify needed changes to existing tactical and strategic plans for the hotels.
- Works closely with Revenue Asset Managers to review room inventory, upcoming projects, as well as work closely with our Safety and Security Team. Ensures projects are well thought out and spending is in line with overall strategy.
OTHER DUTIES
- Responds to guest issues and concerns in a timely fashion to ensure satisfaction
- Oversees maintenance and renovations at regional properties to ensure physical assets of the company are kept clean, safe and up to date
- Sets professional and property level goals with District Managers
KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
- Must have a thorough knowledge of the market, competition, and the demand generators for each property within the region.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to guests, vendors, senior management and staff.
- Strong problem solving and time management skills required. And conflict management/resolution and negotiation/persuasion skills are critical.
ENVIRONMENTAL JOB REQUIREMENTS
- Extensive travel is required.
- While performing the duties of this job, the associate is regularly required to talk or hear. The associate frequently is required to stand; walk; sit; and stoop, kneel, crouch, or crawl. The associate is occasionally required to use hands to finger, handle, or feel objects, tools, or controls and climb or balance.
- The associate must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision
MINIMUM QUALIFICATIONS
- Bachelor's degree in Business or related field, four years of experience managing property level and multi-property level hotels, or the equivalent combination of the two.
ESA Management, LLC is an Equal Opportunity Employer. It is the policy of ESA Management, LLC to treat applicants and associates in all aspects of the employment relationship without regard to race, color, religion, creed, sex, pregnancy, age (as defined under applicable law), national origin or ancestry, disability status, veteran status, genetic information or any other characteristic protected by federal, state or local laws.
