Deputy Director, Social Strategy

Information about the organization

The United States Holocaust Memorial Museum is a federally chartered, nonpartisan institution that was created by the US Congress to serve as America’s national memorial to the victims of the Holocaust and an educational institution dedicated to the history and lessons of the Holocaust. The Museum seeks to educate Americans from all 50 states and all walks of life as well as international audiences. The Museum has three areas of expertise: Holocaust remembrance, Holocaust scholarship and education, and genocide prevention.

In carrying out its important memorial and educational mission, the Museum is guided by its institutional values for our workplace: Honor the memory of the victims; carry out our work with dignity, humility, integrity and respect for others; and strive for excellence through teamwork, rigor, and a culture of continuous learning. Consistent respect for others is the foundation for trust, collegiality and inclusion.

 Information about the role

This position resides within the Marketing Communications office (MARCOM) Audience Engagement division and is responsible for leading development and execution of the Museum’s social media strategy. As the leader of the Social Media branch of Audience Engagement, this position is responsible for the combined organic and paid insights-driven strategic planning and execution—encompassing creative concept development, production oversight, cross-platform delivery, and performance analytics—while ensuring alignment with the Museum's mission, goals, and priority audiences. The Deputy Director will supervise a unified social team, and will serve as a member of MARCOM’s Leadership Team.

This is a full-time donated position (non-Federal) paid with the Museum’s private funds. Salary is commensurate with experience.

The position is remote work eligible, with working hours aligned to the Eastern Time Zone (EST).

The United States Holocaust Memorial Museum will provide remote employees equipment based on organization policy, and each employee’s individual role and responsibilities.

Duties, and Responsibilities for the role

• Develop and execute the Museum’s comprehensive social media strategy, crafting and implementing strategies across multiple platforms to drive awareness and enhance audience engagement through a blend of creative vision and data-driven decision-making.
• Lead and provide direction to the social media team and dotted line reports, including social media managers, strategists, specialists, and designers. Provide expert knowledge of the social landscape, platform native technologies and evolving audience behaviors to help shape the creation and distribution of organic and paid content across the Museum’s social channels.
• Supervise and provide on-going oversight of the work of Social Media Managers (2 staff members) and contractors. This includes annual goals, reviews and professional development for staff.
• Collaborate with stakeholders to implement the Museum’s social media content strategy, facilitate trainings, create actionable plans, and transform strategic recommendations into effective deliverables.
• Designs and implements a robust social media testing framework to measure progress against strategic goals, establishing methodologies for testing, audience segmentation, and performance benchmarking to continuously optimize content effectiveness and engagement
• Oversee the entire social media content lifecycle: from strategic planning and creative concept development to production execution and cross-platform delivery, ensuring alignment with the Museum’s mission, goals, and audience engagement.
• Other responsibilities as assigned.

 Minimum Qualifications for the role

• 10 years of experience working in social media, digital advertising, or marketing as a strategist
• 5 years leading and directing combined social media organic and paid teams. This includes supervisory experience and leading cross-functional teams through developing integrated, unified approaches that advance the understanding, intersection and deployment of organic and paid, oversees the creation and execution of content strategy and delivers on awareness and engagement goals.
• Advanced knowledge and demonstrated experience with end-to-end social media content lifecycles, from strategic planning and creative concept development to production execution and cross-platform delivery for media organizations, nonprofits, museums, or cultural institutions.
• Demonstrated success in overseeing comprehensive social media campaigns, including strategic planning, platform-specific content development, and multichannel organic and paid distribution across platforms such as Instagram, Facebook, TikTok, and YouTube.
• Proven experience in developing video and audio content strategies for social media content, providing platform-specific direction and oversight from concept through completion.
• Fluency in data and analytics, and how data informs strategies and optimizations
• Exceptional writing and communication skills, with a proven track record of leading and collaborating with cross-functional teams focused on digital content production.
• Bachelor’s Degree or equivalent work experience in marketing, communications, or a related field or equivalent work experience

Preferred Qualifications for the role

• Proven leadership abilities with a strong background in recruiting, motivating, and growing a team of specialized professionals.
• Fluency with social media publishing and social listening tools, such as Sprout Social, Cyabra, and Respondology.
• Experience marketing to and knowledge of teen audiences and their social media behaviors.

Interested applicants must send their resume and cover letter; applications without a cover letter will not be considered.

Benefits Highlights:

The U.S. Holocaust Memorial Museum values employee wellness, work-life balance and the diversity of what this means for individual employees in life and work. We are proud to offer a comprehensive benefits package for benefits-eligible employees that includes generous paid leave benefits, health, dental, and vision insurance, flexible spending accounts, a health savings account with an employer contribution, 403(b) retirement plan with a generous employer match and contribution, group term and supplemental life insurance, short and long-term disability, commuter subsidy, access to two employee assistance programs, as well as voluntary critical illness and accident insurance coverage, long-term care and pet insurance options. Our policies also support telework and other flexible schedule options based on the job, work and team collaboration requirements.