Specialist, Social Media

Summary SHRM empowers HR professionals to be bold, strategic leaders who shape better workplaces and elevate workforce potential. As part of SHRM’s Social Media Team, the Specialist, Social Media plays a key role in fostering connection and conversation across SHRM’s social channels.   This position is focused on building strong relationships with our audiences—HR professionals, business leaders, and key stakeholders—through thoughtful engagement, timely responses, and platform-specific content that reflects SHRM’s voice and values. You’ll help turn followers into loyal advocates by sparking meaningful dialogue and amplifying SHRM’s thought leadership in real time.   Responsibilities Manage daily engagement across SHRM’s social media platforms—responding to comments and messages, initiating dialogue, and upholding a positive and professional tone. Strengthen audience connection by creating and curating content that encourages interaction, sharing, and dialogue on key workplace issues. Develop and maintain social engagement guidelines to ensure consistent, on-brand interactions across platforms. Monitor platform trends, audience sentiment, and user behavior to identify timely opportunities for engagement or issues that need escalation. Collaborate on content planning with the Social Content Specialist and design team to support campaigns, thought leadership, and organizational initiatives. Leverage social listening tools (e.g., Meltwater, Social Studio) to track conversations, spot trends, monitor brand mentions, and surface actionable insights. Support editorial calendar management by aligning engagement strategies with content launches, campaigns, and key initiatives. Work across departments to ensure a coordinated, consistent voice and engagement approach on all platforms. Analyze performance metrics and engagement trends to inform strategy, reporting, and content optimization. Stay current on emerging features, algorithms, and audience behaviors on major platforms to continuously improve SHRM’s digital presence. Participate in special projects and cross-functional marketing initiatives as needed.   Education & Experience Requirements Education: Bachelor’s degree in Communications, Marketing, Digital Media, or related field; or equivalent experience. Experience: Minimum of three (3) years in a digital or social media role, preferably within an agency or in-house brand team. Experience managing audience engagement on social platforms.   Knowledge, Skills & Abilities Deep understanding of major platforms (LinkedIn, Instagram, Facebook, X/Twitter, TikTok, Threads, etc.) and their engagement best practices. Familiarity with tools like Canva, Meltwater, Social Studio, Trello, Slack, and similar platforms. Excellent communication skills, with the ability to adjust tone and content for various audiences and channels. Strong organization, multitasking, and attention to detail. Data-driven mindset with the ability to turn insights into action. Proactive, collaborative, and adaptable in a fast-paced environment. Strong awareness of current events, cultural trends, and digital conversations relevant to the world of work.   Certifications N/A   Physical Requirements This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include: Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.   Work Environment Hybrid Position (3 Days In-Office, 2 Days Remote): This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department.  The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work. Travel: 0 – 10%   #LI-Hybrid   The hiring range for this position is $70,000 to $82,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Salary : $70,000 - $82,000