Marketing Professional

About Us:

At Extra Duty Solutions we are passionate about delivering innovative solutions that drive growth and brand awareness. We are seeking a Marketing Professional to join our team and lead our direct marketing strategy. This role offers the opportunity to shape the future of our marketing efforts, executing impactful campaigns while continuously optimizing and improving performance. If you’re a dynamic marketing professional with a proven track record in direct marketing, we want to hear from you!

Job Description:

As a Marketing Professional, your primary responsibility will be to develop and execute a comprehensive direct marketing strategy that enhances our brand presence and drives business results. You will collaborate closely with a small team and upper management to plan, implement, and assess marketing campaigns across various channels. We are seeking a proactive and adaptable individual who can effectively carry out tasks and initiatives as directed by upper management, while contributing to the overall success of our team.

Responsibilities:

• Strategy Development: Create and implement strategies to build brand awareness and engage our target audience effectively.
• Campaign Execution: Plan, execute, and analyze direct marketing campaigns from start to finish.
• Full Campaign Ownership: Lead the execution of marketing campaigns, managing them from ideation to execution, ensuring alignment with company goals.
• Multi-Channel Marketing: Experiment with both organic and paid acquisition channels, including content creation, social media, PPC campaigns, event management, publicity, and lead generation.
• Budget Management: Develop, prepare, and monitor the marketing budget on a quarterly and annual basis to ensure efficient fund allocation.
• Performance Measurement: Measure, analyze, and report on the performance of marketing campaigns, offering insights and recommendations to optimize future initiatives.
• Collaborative Role: Work alongside a small team in a supportive, collaborative environment, while executing tasks as requested by upper management.

Skills & Qualifications:

• Content Creation & Leadership: Demonstrated ability to create compelling content and lead marketing projects.
• B2B Direct Marketing: Solid experience in B2B direct marketing through various channels (online, video brochures, email, direct mail, online ads, etc.).
• SEO Familiarity: Knowledgeable in search engine optimization (SEO) techniques to enhance campaign performance.
• Cross-Channel Campaigns: Proven experience in identifying target audiences and executing marketing campaigns that engage, educate, and motivate across multiple channels.
• Website Analytics: Strong understanding of website analytics tools, including Google Analytics, HubSpot Analytics, and Hotjar.
• HubSpot Expertise: Hands-on experience with HubSpot is a must. Preferably, candidates will have 3 years of relevant experience.
• Numerical Proficiency: Comfortable working with numbers, analyzing metrics, and using spreadsheets to make data-driven decisions.
• Educational Background: Bachelor’s degree in Marketing or a related field, along with relevant work experience.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Are you okay with working in office? This position is in office.
• How many years of HubSpot experience do you have?
• Do you have business to business direct marketing experience? If so, how many years of experience do you have?

Education:

• Bachelor's (Required)

Experience:

• HubSpot: 3 years (Required)

Location:

• Shelton, CT 06484 (Required)

Ability to Commute:

• Shelton, CT 06484 (Required)

Work Location: In person

Salary : $55,000 - $65,000