What are the responsibilities and job description for the Outreach Manager position at Eye Health America?
Description
Eye Health America, is a growing, multi-specialty ophthalmology practice. Our focus is on excellence in patient care and creating an exceptional customer/patient experience. We are always seeking great people who aren't just searching for a job but looking to make a difference.
Job Responsibilities
Team Leadership & Management:
Eye Health America, is a growing, multi-specialty ophthalmology practice. Our focus is on excellence in patient care and creating an exceptional customer/patient experience. We are always seeking great people who aren't just searching for a job but looking to make a difference.
Job Responsibilities
Team Leadership & Management:
- Supervise and mentor a team of MSA Outreach Coordinators, providing guidance, training, and performance feedback.
- Assign tasks, delegate responsibilities, and monitor team progress.
- Foster a collaborative and supportive team environment.
- Recruit, hire, and onboard new team members.
- Develop and execute a comprehensive outreach strategy for Eye Health America, including budget allocation and marketing plans.
- Set measurable goals and track key performance indicators (KPIs) to evaluate the effectiveness of outreach campaigns.
- Conduct market research and competitive analysis to identify target audiences and outreach opportunities.
- Oversee the cultivation and maintenance of strong relationships with referring optometrists (ODs), primary care physicians and other healthcare providers and networks.
- Actively participate while guiding the team in conducting regular outreach visits to OD offices (minimum 6 existing and 2 prospective per week Note: this needs to be validated).
- Ensure effective communication and coordination between referring practices and MSA partner practices of Eye Health America.
- Develop and implement strategies to increase referrals, track referrals monthly, and analyze referral patterns.
- Provide ongoing support and education to referring practices and the outreach team on reimbursement and compliance issues.
- Oversee the development and execution of all outreach programs, including continuing education events, community health fairs, and patient education initiatives.
- Guide the team in scheduling and participating in community events.
- Develop and manage the speaker's bureau, scheduling presentations for community groups and other events.
- Fundraise for these events with industry for financial support.
- Prepare and deliver regular reports on outreach activities, referral trends, and key performance indicators (KPIs) to the Marketing Director and Regional Directors of Operations.
- Maintain a database of referring practices, including key contact information and referral patterns.
- Collaborate with the Marketing department and other stakeholders to ensure effective utilization & distribution of outreach materials.
- Provide administrative support as required by the VP of Marketing.
- Ensure internal marketing of services through collateral is updated and implemented both internally and externally.
- Stay abreast of industry trends and best practices in healthcare marketing, outreach, and team leadership.
- Advanced degree (BS or BA) from an accredited college or university, preferably in marketing
- Excellent communication/interpersonal skills.
- Fact finder, follow through, independent worker, goal oriented
- At least 2 years’ experience in administration
- Proficient in MS Word, Excel and related programs
- Excellent communication skills, oral and written
- Effective organization skills with attention to detail
- Ability to manage multiple projects simultaneously
- Follows-up on outstanding items promptly.
- Experience using marketing data base systems
- Experience developing and track organizational strategic plans
- Present a highly professional image within the community
