What are the responsibilities and job description for the Marketing Summer Intern position at EyeSouth Partners?
Company Overview
Headquartered in Atlanta, GA, EyeSouth Partners is an eye care physician services organization committed to partnering with leading physicians to build a premier network of eye care services in throughout the Southeast. EyeSouth’s partner practices’ clinical mission is to provide high quality medical and surgical specialty eye care. EyeSouth supports its affiliated practices and physician partners with capital, administrative resources, operating expertise, and strategic guidance with an absolute focus on clinical quality and a patient-first culture. EyeSouth’s affiliate network consists of over 40 practices with 300 doctors providing medical and surgical eye care services at over 175 clinic locations and 20 ambulatory surgery centers throughout Georgia, Texas, Louisiana, Florida, Tennessee, Ohio, Kentucky, Alabama, Illinois, Pennsylvania, New York, North Carolina, and South Carolina.
Position Summary
The Marketing Intern at EyeSouth Partners is a dynamic role designed to provide comprehensive support across a spectrum of marketing activities. This internship is an exceptional opportunity to immerse yourself in the marketing domain, contribute to impactful projects, and gain valuable, hands-on experience. You will work closely with both the marketing and finance teams to analyze the effectiveness of marketing campaigns, assess the cost of acquisition, and understand the lifetime value of a patient, among other responsibilities.
Responsibilities
Marketing Analysis:
- Collaborate with the finance and marketing teams to analyze campaign effectiveness, evaluate the cost of acquisition, and estimate the lifetime value of a patient.
- Participate in the development and implementation of strategies for measuring marketing ROI and overall impact on patient acquisition and retention.
Doctor Bios & Advertorials:
- Craft engaging doctor bios for our affiliates, highlighting their expertise and commitment to patient care.
- Contribute to the creation of advertorials that showcase our services, leveraging your storytelling skills to engage and inform our audience.
Research and Content Development:
- Engage with local photographers for professional headshots, enhancing the visual appeal of our marketing materials.
- Compile lists of Top Doctor publications for affiliates, aiding in the recognition and promotion of our medical staff.
Partnerships & Sponsorships:
- Identify and research potential partnership and sponsorship opportunities, focusing on community engagement and brand visibility.
Copywriting and PR Support:
- Draft advertisement copy and press releases, bringing creativity and clarity to our communications.
Administrative Support:
- Coordinate the Marketing Weekly Digest and assist with the preparation and execution of OPs calls.
Digital Marketing Assistance:
- Support digital marketing efforts by managing Google Business profiles and other online platforms.
Design and Creative Support:
- Assist with the design and ordering of marketing materials, responding to ad-hoc design requests as needed.
Content Creation:
- Produce compelling content for blogs and social media, engaging our audience with informative and relevant updates
Qualifications
- Current enrollment or recent graduation from a program in Marketing, Communications, or a related field.
- Exceptional written and verbal communication skills.
- Proven ability to manage multiple tasks, prioritize effectively, and meet deadlines.
- Proficiency in Microsoft Office suite, with a bonus for familiarity with design software.
