What are the responsibilities and job description for the Senior Product Marketing Manager - EZRA position at Ezra?
Title : Senior Product Marketing Manager Location : NYC Office (Hybrid – 3 days in office) Who we are :
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best. At EZRA, we’re on a mission to do just that. We believe through coaching people get to know themselves, their goals, weaknesses, and hang-ups. Once they know all that, they can build on the good stuff and work on the rest.
We are the fastest growing global coaching company, supporting some of the world’s leading companies like Coca Cola and Spotify. If all of this resonates, EZRA just might be the place for you. A key success factor for EZRA is providing powerful content and messaging at events to educate our audiences and inspire action. This is where you come in.
If you are someone who thrives on creating compelling campaigns that captivate and convert, pushing the boundaries of creativity, and delivering results we want you on our team! The Role :
Ezra is looking to hire a Senior Product Marketing Manager to focus on product expansion across key growth customers and supporting sales to drive pipeline growth in North America. This role will report to the VP, Marketing NA and will partner closely with our Solutions, Propositions & Strategy, Sales, Content, and Marketing Operations teams. What You’ll Do :
- Build a deep understanding of our target customers and buyers, ensuring the right product is marketed to the right buyer.
- Gain customer insights through qualitative and quantitative data—market trends, internal reporting, customer feedback, and more—to inform account expansion strategy.
- Support Sales Execution : Proactively partner with the Sales team on key deals to ensure they are armed with the collateral, competitor intelligence, and product knowledge necessary to win. Deep dive into deals from a marketer’s viewpoint to uncover ways marketing can help position Ezra’s products throughout the sales cycle.
- Regional Collateral : Work closely with the Solutions and Sales teams to develop and deliver engaging collateral for new and existing products. Maintain the sales collateral database to ensure all collateral is current, relevant, and impactful.
- Weave together market dynamics, customer needs, and products to create compelling hooks.
- Collaborate with the marketing team to create and execute campaigns across a variety of channels focused on embedding and expanding Ezra’s product portfolio. Measure and report on the business impact of these campaigns.
- Conduct ongoing competitive and market research to support go-to-market efforts : Win / Loss Calls, Surveys, Discovery Calls, Visits, and Renewals.
- Manage product launches by collaborating with the Proposition and Strategy team, building capacity for internal teams, and creating materials that build demand from prospects and customers.
- Work closely with Proposition and Strategy and Sales Leadership to deliver talk tracks about market trends and intent data.
Who you are :
What we offer :
We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.
J-18808-Ljbffr
