What are the responsibilities and job description for the Senior Product Manager, Brand Growth & Engagement position at Faire?
About Faire
Faire is an online wholesale marketplace built on the belief that the future is local - independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town - we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
Faire is disrupting an industry historically accustomed to deep relationships and mostly in-person processes. Against this backdrop, Faire is using technology to introduce entirely new ways of selling and dramatically simplifying wholesale sales. As we partner with brands to serve our joint customers - retailers - we aspire to become the one-stop shop for every brand to start and scale their wholesale business.
Two things are at the heart of helping brands - the supply side of our marketplace - succeed on Faire and grow profitable businesses.
The first is ensuring brands take advantage of all that Faire offers to maximize their value from the platform. From getting their shops on Faire to be customer-ready, or leveraging our suite of marketing tools (ads, free shipping programs and our referral program) to drive growth, and adopting our suite of tools designed to simplify operations, there is a breadth of products and programs for brands to utilize.
The second is ensuring that the end-to-end experience of selling on Faire is simple, seamless and coherent from day 0 all the way to running a scaled wholesale business on Faire.
These two objectives can sometimes be in tension, but when solved well, you'll have the opportunity to drive significant customer and business value. This highly cross-functional role will be empowered to lead a broad set of teams to drive coordinated outcomes. By building with a brands' end2end experience in mind, we'll ensure they can realize their potential, grow their sales, and deliver high-quality services for their retailer customers on Faire.
What you'll do
- Become an expert on existing brand-facing features, functionality and programs as well as upcoming roadmaps of adjacent pods and partner teams to help ensure new product development is consistent with the overall brand system
- Evolve our approach to brand segmentation by better understanding the value of brands to Faire (LTV), the value of Faire to brands (ROI) and existing levels of feature / program adoption and engagement.
- Develop new ways to nudge brand actions including clarifying requirements, offering education, incentives and information on performance (e.g. analytics)
- Be a strong steward for the end-to-end brand experience by continuously driving simplification (e.g. notifications, navigation) and playing "air traffic control"
- Partner closely with marketing and sales / success teams to craft impactful user experiences and clear consistent messages that help build trust and deepen our partnership with brands
- Drive incremental improvements by rigorously evaluating tradeoffs between pockets of opportunity across segments, levers and channels
- Work with and learn from a broad range of world-class leaders across engineering, product management, data science, design, marketing and sales / success
- Make strategy execution decisions alongside company founders, CPO and CSO
- Empower small businesses around the world to chase their dreams and invest in their local communities
Qualifications
Salary Range
San Francisco
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.
This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.
Applications for this position will be accepted for a minimum of 30 days from the posting date.
Why you'll love working at Faire
Faire was founded in 2017 by a team of early product and engineering leads from Square. We're backed by some of the top investors in retail and tech including : Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https : / / bit.ly / faire-form)
Salary : $174,000 - $239,500
