Senior Director of Product Management, Growth and Engagement

Included Health is seeking a Senior Director of Product Management to lead the strategy, execution, and business impact of our Growth and Engagement teams. These teams are responsible for crafting and optimizing the critical first experiences members have when engaging with our products, as well as driving ongoing member activation and retention. Ensuring a best-in-class activation to retention loop is vital to Included Health delivering personalized, all-in-one healthcare that improves outcomes for members and their families.

The ideal candidate will have a strong product leadership background, with proven expertise building consumer-grade top of funnel experiences that drive member growth.  This person has a deep understanding of data-driven, AI-powered growth strategies and  excels at leveraging data, balancing intuition, and delivering initiatives with measurable impact. This role reports directly to the SVP of Product.

• Develop and lead a Member Growth and Engagement strategy and roadmap, focusing on user experiences that attract, engage, and retain members.
• Oversee product areas like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS).
• Lead product-led growth initiatives, focusing on acquisition, activation, and re-engagement metrics aligned with business goals.
• Analyze data and A/B  experiments with your teams to identify trends and opportunities for growth and engagement improvements.  
• Balance transformative initiatives with experiments to drive engagement and retention.
• Define and monitor KPIs (e.g., conversion, engagement, retention, weekly active users, etc.) to measure effectiveness.
• Lead and mentor a team of product managers and cross-functional teams (engineers, designers, product insights analysts, and data scientists), fostering a culture of experimentation, iteration, and bold innovation.
• Report findings and updates to stakeholders.  Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks.
• Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, and General Management to create actionable product strategies that drive the business.

• 12 years in product management, primarily as a product leader in consumer internet environments.
• Proven expertise in organic and product-led growth strategies, delivering measurable revenue and engagement growth.
• Strong product intuition and expertise simplifying user interfaces and creating intuitive user experiences.
• Familiarity with AI and Gen AI product development (preferred).
• Exceptional analytical skills, with expertise in hypothesis-driven development, A/B testing, and data analysis.
• Deep understanding of user psychology and user behavior.
• Experience collaborating with Marketing teams on growth and retention strategies.
• Background in health/fitness or healthcare products (valued but not required).
• Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes. (valued but not required).
• Proven ability to attract and retain top talent, building high-performing teams.
• Excellent leadership and communication skills to align cross-functional teams.
• Strategic thinker with hands-on execution and operational excellence.
• User-focused mindset, driven by data and research to identify and solve real member problems.
• Skilled at navigating complex product ecosystems and managing downstream impacts.
• Comfortable with ambiguity, risk, and change.
• High ethical standards, integrity, and mission alignment to elevate healthcare standards.

• Prompt and regular attendance at assigned work location.
• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $203,330 - $287,210 equity benefits

Zone B: $223,663 - $315,931 equity benefits

Zone C: $243,996 - $344,652 equity benefits

Zone D: $264,329 - $373,373 equity benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.

Benefits & Perks:

In addition to receiving a competitive pay, the compensation package may include, depending on the role, the following:

Remote-first culture

401(k) savings plan through FidelityComprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")

12 weeks of 100% Paid Parental leave

Up to $25,000 Fertility and Family Building Benefit Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations

Your recruiter will share more about the benefits package for your role during the hiring process.

#LI-CG1

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

-----

Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Salary : $25,000