What are the responsibilities and job description for the Marketing Manager - Direct - to - Consumer position at Fairfax Radiology Centers, LLC?
This is a great opportunity for a Consumer Marketing Manager at Fairfax Radiology Centers (FRC) in Fairfax, Virginia. This is an on-site role (with opportunity to work one day/week remote after introductory period is complete).
Who You Are:
You are a results-driven, hands-on marketing professional with a passion for engaging consumers and building strong brand identities. With a proven track record in healthcare marketing, you are skilled at creating and executing innovative strategies that deliver measurable outcomes. You thrive in a collaborative environment and possess excellent communication and leadership skills. You are eager to make a significant impact by expanding market share, enhancing brand recognition, and delivering high-quality marketing campaigns that align with organizational goals.
What You’ll Do:
Develop and Execute Strategic Plans:
- Collaborate with leadership and the Provider Marketing Manager to design comprehensive direct-to-consumer marketing strategies.
- Define and deliver on objectives, focusing on market penetration, brand growth, and lead generation.
Increase Market Share and Brand Awareness:
- Create and implement branding strategies to position FRC as a leader in diagnostic imaging.
Drive Digital and Social Media Engagement:
- Plan and execute a year-long social media content calendar to boost engagement and followers.
- Enhance the website’s user experience to drive appointment requests and other key outcomes.
Plan and Execute Community Events:
- Organize impactful community events to increase patient inquiries and awareness of FRC’s services.
Manage the Marketing Budget:
- Oversee the budget to ensure initiatives deliver measurable returns on investment.
Create High-Impact Marketing Collateral:
- Develop press releases, advertisements, and promotional materials aligned with FRC’s brand.
- Collaborate with internal teams and vendors to produce professional and effective marketing assets.
Lead and Develop Your Team:
- Mentor and guide the Marketing Assistant, fostering growth and operational excellence.
Ensure Compliance and Organizational Alignment:
- Maintain strict adherence to HIPAA and other regulations.
- Actively participate in meetings, trainings, and management activities to support company goals.
What You’ll Bring:
Experience and Expertise:
- A bachelor’s degree in business, marketing, or healthcare management.
- At least three years of direct-to-consumer marketing experience; healthcare marketing preferred.
- A comparable combination of education and experience may be considered.
On-Site Commitment:
- Ability to work on-site at FRC locations, with one remote day per week following the introductory period.
Technical and Physical Skills:
- Capability to travel between FRC locations as needed.
Communication Proficiency:
- Strong verbal and written English communication skills.
Who we are:
Fairfax Radiology Centers, LLC (FRC) is the largest radiology practice in the Washington, DC, metropolitan area. With more than 110 subspecialized radiologists and 700 employees, FRC provides leading-edge medical imaging at 20 outpatient locations throughout Northern Virginia. FRC works with local hospitals and health care providers to deliver an excellent patient experience and top quality, specialized care.
In addition to our suite of competitive and comprehensive employee benefits, you may also be eligible for the following:
- Employer paid Short-term and Long-term Disability Insurance
- Profit Sharing Plan
FRC provides equal employment opportunities to all employees and applicants without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, or gender identity or expression, national origin, disability, military service, and genetic information (including family medical history), or any other factor protected by law ("Protected Characteristics").
