What are the responsibilities and job description for the Hospice Business Development Representative position at Faith & Family Hospice?
Job Description
Job Description
Hospice Business Development Representative
Primary Function : The Hospice Liaison is an experienced hospice sales / marketing professional whose primary function is to develop relationships and create sustaining business relationships with SNFs, ALFs, Hospitals, and physician practice groups resulting in hospice referrals / admissions. Success in this position is gained by direct relationships built by marketing efforts and relationships.
ESSENTIAL JOB FUNCTIONS :
- Work closely with the Director of Business Development to develop and execute a successful marketing strategy.
- Develop and implement a weekly pre-call plan.
- Cold call potential referral sources to introduce Faith & Family Hospice as an option to support their patients / residents / families and educate as applicable.
- Develop and maintain relationships in assigned territory to maintain constant visibility of Faith & Family Hospice programs and services.
- Develop opportunities to conduct in-service presentations for referral sources on current end-of-life topics / issues, or other healthcare related topics.
- Discuss Care Plan Oversights with providers.
- Gather and review clinical documentation to determine eligibility in collaboration with the Admissions Nurse and other team members.
- Troubleshoot real or perceived problems that could impact patient referrals.
- Provide excellent customer service and prompt resolutions of any service issues / failures.
- Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source.
- Represents Faith & Family Hospice at professional events. Prepare and host presentations, if applicable.
- Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested.
- Complete Patient Narrative for each patient / family meeting.
- Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies / referral source needs.
- Collaborate with the clinical team to review programs and strategies aimed at increasing census.
- Ensure Faith & Family Hospice staff remains informed of current marketing directions and tactics and continually educate them on the importance of each employee personally being a "representative" for the organization when interacting with referral sources.
- Identifies opportunities to improve the level of service provided by the agency.
- Performs on-going evaluations of current systems and processes and makes recommendations for improvement.
- Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing.
- Collaborate with other members of the Business Development Team to ensure referral to admission efficiencies and timeliness.
- Participate in Faith & Family Hospice new employee orientation as requested.
- Track daily marketing activity in CRM, Trella Health.
- Performs other duties, tasks or responsibilities as required, assigned, or directed.
QUALIFICATIONS
