Demo

Hospice Business Development Sales Representative

Faith & Family Hospice
Marlboro, MA Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 5/31/2025

Hospice Business Development Representative


Primary Function:
The Hospice Liaison is an experienced hospice sales/marketing professional whose primary function is to develop relationships and create sustaining business relationships with SNFs, ALFs, Hospitals, and physician practice groups resulting in hospice referrals/admissions. Success in this position is gained by direct relationships built by marketing efforts and relationships.

ESSENTIAL JOB FUNCTIONS:

  • Work closely with the Director of Business Development to develop and execute a successful marketing strategy.
  • Develop and implement a weekly pre-call plan.
  • Cold call potential referral sources to introduce Faith & Family Hospice as an option to support their patients/residents/families and educate as applicable.
  • Develop and maintain relationships in assigned accounts/territory to maintain constant visibility of Faith & Family Hospice programs and services.
  • Develop opportunities to conduct in-service presentations for referral sources on current end-of-life topics/issues, or other healthcare related topics.
  • Discuss Care Plan Oversights with providers.
  • Gather and review pre-admission documentation to help determine eligibility in collaboration with the Admissions Nurse and other team members, when needed.
  • Troubleshoot real or perceived problems that could impact patient care and potential referrals.
  • Provide excellent customer service and prompt resolutions of any service issues/failures.
  • Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source.
  • Represents Faith & Family Hospice at professional events. Prepare and host presentations, if applicable.
  • Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested.
  • Complete Patient Narrative for each patient/family meeting.
  • Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies/referral source needs.
  • Collaborate with the clinical team to review programs and strategies aimed at increasing census.
  • Ensure Faith & Family Hospice staff remains informed of current marketing initiatives and tactics and continually educate them on the importance of each employee personally being a "representative" for the organization when interacting with referral sources.
  • Identifies opportunities to improve the level of service provided by the agency.
  • Performs on-going evaluations of current systems and processes and makes recommendations for improvement.
  • Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing.
  • Collaborate with other members of the Business Development Team to ensure referral to admission efficiencies and timeliness.
  • Participate in Faith & Family Hospice new employee orientation as requested.
  • Track daily marketing activity in Excell, CRM, and/or Trella Health.
  • Performs other duties, tasks or responsibilities as required, assigned, or directed.


QUALIFICATIONS


  • Commitment to the hospice philosophy of care.
  • Bachelor's Degree or equivalent combination of education and experience, in marketing, nursing, healthcare administration, social work, business administration or related field, required; a successful record in outside sales/marketing highly desirable.
  • Minimum of two (2) years' successful and proven sales/marketing experience in hospice or healthcare.
  • Solid analytical, organizational, and people skills to effectively identify referral source problem areas, develop appropriate courses of action, and convey same to client.
  • Must be self-motivated and driven to make a difference as well as work in a fast-paced environment.
  • Excellent listening skills, patience, and ability to show empathy to patients and families.
  • Ability to work remotely with great autonomy.
  • Desire to work in a culture of teamwork and collaborate with interdisciplinary teams.
  • Must be computer fluent and able to use email, and Microsoft Word, Excel, EMR.
  • Ability to learn Applicant Tracking System, DocuSign, and Wellsky.
  • Ability to work as an integral member of the Faith & Family Hospice team with integrity, professionalism, and respect.
  • Current driver's license and clean driving record. Reliable transportation is necessary. Willing to travel throughout full-service area.
  • Compliant with health screening and vaccination requirements of organization and position, including TB screening.

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