What are the responsibilities and job description for the Hospice Business Development Sales Representative position at Faith & Family Hospice?
Hospice Business Development Representative
Primary Function: The Hospice Liaison is an experienced hospice sales/marketing professional whose primary function is to develop relationships and create sustaining business relationships with SNFs, ALFs, Hospitals, and physician practice groups resulting in hospice referrals/admissions. Success in this position is gained by direct relationships built by marketing efforts and relationships.
ESSENTIAL JOB FUNCTIONS:
- Work closely with the Director of Business Development to develop and execute a successful marketing strategy.
- Develop and implement a weekly pre-call plan.
- Cold call potential referral sources to introduce Faith & Family Hospice as an option to support their patients/residents/families and educate as applicable.
- Develop and maintain relationships in assigned accounts/territory to maintain constant visibility of Faith & Family Hospice programs and services.
- Develop opportunities to conduct in-service presentations for referral sources on current end-of-life topics/issues, or other healthcare related topics.
- Discuss Care Plan Oversights with providers.
- Gather and review pre-admission documentation to help determine eligibility in collaboration with the Admissions Nurse and other team members, when needed.
- Troubleshoot real or perceived problems that could impact patient care and potential referrals.
- Provide excellent customer service and prompt resolutions of any service issues/failures.
- Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source.
- Represents Faith & Family Hospice at professional events. Prepare and host presentations, if applicable.
- Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested.
- Complete Patient Narrative for each patient/family meeting.
- Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies/referral source needs.
- Collaborate with the clinical team to review programs and strategies aimed at increasing census.
- Ensure Faith & Family Hospice staff remains informed of current marketing initiatives and tactics and continually educate them on the importance of each employee personally being a "representative" for the organization when interacting with referral sources.
- Identifies opportunities to improve the level of service provided by the agency.
- Performs on-going evaluations of current systems and processes and makes recommendations for improvement.
- Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing.
- Collaborate with other members of the Business Development Team to ensure referral to admission efficiencies and timeliness.
- Participate in Faith & Family Hospice new employee orientation as requested.
- Track daily marketing activity in Excell, CRM, and/or Trella Health.
- Performs other duties, tasks or responsibilities as required, assigned, or directed.
QUALIFICATIONS
- Commitment to the hospice philosophy of care.
- Bachelor's Degree or equivalent combination of education and experience, in marketing, nursing, healthcare administration, social work, business administration or related field, required; a successful record in outside sales/marketing highly desirable.
- Minimum of two (2) years' successful and proven sales/marketing experience in hospice or healthcare.
- Solid analytical, organizational, and people skills to effectively identify referral source problem areas, develop appropriate courses of action, and convey same to client.
- Must be self-motivated and driven to make a difference as well as work in a fast-paced environment.
- Excellent listening skills, patience, and ability to show empathy to patients and families.
- Ability to work remotely with great autonomy.
- Desire to work in a culture of teamwork and collaborate with interdisciplinary teams.
- Must be computer fluent and able to use email, and Microsoft Word, Excel, EMR.
- Ability to learn Applicant Tracking System, DocuSign, and Wellsky.
- Ability to work as an integral member of the Faith & Family Hospice team with integrity, professionalism, and respect.
- Current driver's license and clean driving record. Reliable transportation is necessary. Willing to travel throughout full-service area.
- Compliant with health screening and vaccination requirements of organization and position, including TB screening.