Public Relations & Social Media Engagement Lead

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description

Position Summary

Responsible for leading public relations and social media with the primary focus of driving awareness, engagement and sales for our Retail and Wholesale segments. This comprehensive role blends public relations and social media to best tell our brand stories for consumers, customers and sales prospects.

What You'll Do

• Plans, executes and measures PR and social media campaigns, with the primary focus of driving awareness, engagement and sales for our Retail and Wholesale segments. Primary audiences for earned media coverage is consumers, customers and sales prospects via local media and trade coverage.
• Acts as campaign project manager focused on nimbly managing stakeholder relations.
• Collaborates with a variety of internal and external business partners and departments to deliver the right message to the right audience at the right time, acting to implement the day-to-day PR and social media deliverables in an omni-channel environment.
• Creates, manages and executes on a robust editorial calendar.
• Serves as an advisor for internal business partners in Marketing and Sales to develop strategies and messaging that drives earned media coverage.
• Develops and reviews external communications on behalf of SpartanNash in accordance with the company’s brand voice and tone and to the highest degree of editorial accuracy.
• Fosters strong working relationships across the company, collaborating with the Executive Leadership Team and their teams, as well as agency partners to ensure PR and social media activity supports business objectives and is on brand.
• Identifies opportunities for PR and social media content, making strategic recommendations for SpartanNash participation as appropriate.
• Amplifies company news and awards on behalf of the Company and Associates.
• Partners with the Creative team to create compelling PR & social media campaigns.
• Leads Communication Business Partner for Sales and Marketing functions to support strategic storytelling, awards and messaging for customers and vendor partners.
• Prepares thoughtful, strategic local and trade media pitches leveraging authentic media relationships that have been developed over time.
• Monitors and provides robust, around-the-clock support for PR and social media accounts during times of crisis.
• Reviews media briefs and trains and rehearses company spokespeople for media interviews.
• Manages vendor partners including an external PR agency.
  
  

What You'll Need

• Minimum 10 years of professional public relations, media relations and social media experience required, preferably supporting a large publicly traded company.
• Ability to manage multiple tasks in a highly productive, time-sensitive environment with a multi-stakeholder approval process.
• Passion for media relations, pop culture, social media writing/engagement, strategy development leading to clear communications, brand building and learning.
• Experience with PR and social media tools such as PR Newswire, Cision, Muck Rack, SproutSocial, Hootsuite, SOCi, Canva, etc.
• Proficient in Microsoft Office, Google Documents, and cloud-based project/task management programs.
• Proficiency in aggregating and relaying valuable PR and social media analytics and tracking insights.
• Willingness to travel to SpartanNash offices, retail stores, distribution centers, conferences, events, and other sites as needed. Some overnight travel will be expected.
• Demonstrate Core Behaviors We Serve, We Create Solutions, We Win, We Have Fun.
• Consistently demonstrate integrity, professional maturity, confidentiality, commitment to excellence and accountability.
  
  

Preferred

• Degree in Communications, Public Relations, Marketing, Media and Information, English or Journalism strongly preferred.
• PR agency or digital marketing experience strongly preferred.
• People management experience preferred.
• Experience working in consumer-packaged goods (CPG), food and beverage, supply chain, retail and/or HR/talent acquisition/recruitment.
• Demonstratable earned media/PR and social media engagement results.
  
  

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.

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