Marketing Manager

Position Overview

The Marketing Manager will play a pivotal role in shaping and executing the Family RV Association's (FRVA) marketing strategies. This role requires a dynamic leader who can drive impactful marketing initiatives, oversee a talented team, and ensure alignment with FRVA’s mission of fostering community and camaraderie among RV enthusiasts.

Key Responsibilities

1. Leadership & Strategy

• Develop and oversee comprehensive marketing strategies aligned with FRVA’s goals.
• Establish priorities, timelines, and deliverables for all marketing initiatives.
• Lead, mentor, and manage Marketing Assistant(s), fostering a collaborative and productive team environment.

2. Project Oversight

• Execute and/or oversee marketing campaigns, content creation, and promotional activities.
• Ensure brand consistency and adherence to FRVA’s standards across all platforms and materials.
• Review and approve all marketing materials before publication or distribution.

3. Analytics & Reporting

• Monitor and analyze the performance of marketing campaigns to measure success and identify areas for improvement.
• Provide detailed reports and actionable insights to the executive team, focusing on ROI and strategic growth opportunities.

4. Stakeholder Coordination

• Collaborate with internal departments, external vendors, and event teams to ensure seamless execution of marketing efforts.
• Build and maintain strong relationships with sponsors, partners, advertisers, and other key stakeholders.

Marketing Manager’s Tasks

• Define marketing priorities and create actionable timelines.
• Create and/or supervise the creation of engaging content and the execution of campaigns across digital and traditional channels.
• Strategically direct event promotion activities to maximize visibility and participation.
• Approve all marketing materials and campaigns to ensure quality and alignment with FRVA’s brand identity.
• Act as the primary liaison with stakeholders, including event teams, sponsors, and vendors.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5 years of experience in marketing, with at least 2 years in a leadership role.
• Proven expertise in developing and executing marketing strategies and campaigns.
• Strong analytical skills with experience in performance monitoring and reporting.
• Exceptional communication, leadership, and project management abilities.
• Familiarity with the RV industry or membership/community-oriented organizations is a plus.

Skills & Competencies

• Leadership and team management.
• Strategic planning and problem-solving.
• Brand management and content creation.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM, and social media management tools).
• Strong interpersonal skills for stakeholder and partner collaboration.

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A collaborative and supportive work environment.
• The chance to be part of a vibrant community in the RV industry.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 5 years (Preferred)

Ability to Commute:

• Cincinnati, OH 45244 (Preferred)

Ability to Relocate:

• Cincinnati, OH 45244: Relocate before starting work (Required)

Work Location: In person