What are the responsibilities and job description for the Senior Program Manager, Growth & Lifecycle Marketing position at Fanatics?
Job Description
About the Role
Fanatics Collectibles is seeking a Senior Program Manager to drive the success of our Growth, Customer Activation, and Lifecycle Marketing programs within Fanatics Live and Collect. This role is perfect for someone who thrives in cross-functional environments, excels at communication, and embraces servant leadership. The ideal candidate is adaptable, strategic, and detail-oriented, capable of balancing big-picture planning with hands-on execution. You’ll collaborate with teams across marketing, data science, analytics, creative, and product to deliver impactful initiatives, ensuring smooth execution and measurable success. This role requires technical fluency, the ability to translate complex requirements into actionable business strategies, and the agility to pivot between executive-level presentations and deep data analysis.
Responsibilities
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.
Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.
About the Role
Fanatics Collectibles is seeking a Senior Program Manager to drive the success of our Growth, Customer Activation, and Lifecycle Marketing programs within Fanatics Live and Collect. This role is perfect for someone who thrives in cross-functional environments, excels at communication, and embraces servant leadership. The ideal candidate is adaptable, strategic, and detail-oriented, capable of balancing big-picture planning with hands-on execution. You’ll collaborate with teams across marketing, data science, analytics, creative, and product to deliver impactful initiatives, ensuring smooth execution and measurable success. This role requires technical fluency, the ability to translate complex requirements into actionable business strategies, and the agility to pivot between executive-level presentations and deep data analysis.
Responsibilities
- Lead the execution, project health, and daily management of key Customer Activation, Retention, and Growth programs.
- Influence priority decisions, collaborating with cross-functional teams to drive operational excellence and data-driven outcomes.
- Develop workback timelines, facilitate program reviews and retrospectives, and drive continuous process improvements.
- Maintain program dashboards, reports, presentations, and communication plans aligned with best practices.
- Manage multiple concurrent projects across our DTC business.
- Organize and facilitate Scrum ceremonies to enhance team collaboration.
- Oversee complex, high-impact initiatives requiring cross-functional alignment between internal and external stakeholders.
- Dive deep into technical and business challenges, providing hands-on support to ensure success.
- Establish credibility at the C-Suite level and gain consensus on strategic initiatives.
- Utilize BI tools to create reports, dashboards, and track key business performance indicators (KPIs).
- Stay informed on trends in the Collector/Hobby space, leveraging insights to enhance program success.
- 7 years of experience working with Program/Product/Engineering/Sales/Operations/Marketing teams.
- 5 years of program/project management experience in a technical environment.
- Strong understanding of Agile methodologies, Scrum formation, and experimentation frameworks.
- Proven track record in growth-focused initiatives, particularly in onboarding, personalization, and lifecycle management.
- Experience managing teams running high-impact growth experiments across different platforms.
- Hands-on experience with marketing automation tools (e.g., Braze) and analytics tools (e.g., Amplitude, Sigma BI, Google Analytics).
- Background in consumer-facing, high-visibility e-commerce at a global scale.
- Strategic thinker with a roll-up-your-sleeves attitude to execute as needed.
- Strong ability to simplify and communicate complex technical concepts to non-technical stakeholders.
- Experience managing broad stakeholder groups to achieve strategic objectives.
- Ability to balance short-term quick-turnaround projects with long-term initiatives.
- Preferred: Experience in sports, entertainment, or e-commerce industries.
- Preferred: Background in high-growth startups.
- Preferred: PMP or equivalent certification.
- Proficiency in Google Suite, Slack, GitHub, Atlassian products, Linear, and Notion.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.
Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.
Salary : $155,000 - $190,000
