What are the responsibilities and job description for the Digital Marketing Strategist position at FareHarbor?
About FareHarbor
At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.
With over 20,000 clients across 90 countries-we're the largest in our industry and shaping the future of travel, together.
Our team is an 'Ohana of 700 people around the world. We're passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.
FareHarbor Core Values : Think Client FirstWe Are One 'OhanaBe Curious and LearnOwn It.Act With IntegrityEmbrace the ChallengeWhy FareHarbor?
Founding FareHarbor required unwavering passion. Turning a start-up into the world's leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we've helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.
And since day one, we've known that our real success lies in our people-the Ohana.
With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work-to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.
From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can't wait to see all that's to come.
About the Role
FareHarbor is looking for a strategic digital marketer to join our Client Engagement team. You will be responsible for executing digital campaigns to support our client adoption and growth goals and push forward our industry thought leadership.
In this role, you will work closely with the marketing channel owners and cross functionally with Sales, Lead Generation, Account Management, Support and other commercial teams to understand and clearly communicate the value FareHarbor provides to our clients. You will dive deep into understanding the needs of specific segments in order to provide clients and users with opportunities and solutions to strengthen their partnership with FareHarbor.
We are looking for someone who thinks in outcomes, not features, makes decisions based on data and is energized by challenges.
What you'll do here :
Lead the execution of digital marketing campaigns from ideation to reportingChampion key client segments and / or portion of the client journey. Iterate, test and optimize your marketing strategies and messaging to drive higher adoption, retention and growth of your target clients.Partner with channel owners to define the strategy of deliverables per channel including FareHarbor.com, the FareHarbor blog, webinars, social, and emailWrite marketing copy for campaign deliverablesGuide the creative and copy teams to ensure deliverables successfully communicate the campaigns key communication goalsReport on the impact of campaigns based on engagement data. Apply your insights to future campaigns.Requirements :
3 years working in a digital strategy role at an agency or SaaS companyExperience owning multi-channel digital marketing strategies including email marketing, social media, display, search and social campaigns and SEO.Experience in marketing at a SaaS and / or B2B businessesPortfolio demonstrating your success in executing multi-channel campaignsIntermediate to advanced analytical skills and an aptitude for using data to drive decision making; includes experience working with Google Analytics in a professional settingOut-of-the-box thinking and ability to intelligently push beyond "the ask"Strong detail orientation and time management skills, including the ability to handle multiple priorities.Enthusiastic, passionate individual excited to be a part of a growing teamBonus if you have experience working with :
Hands on experience with marketing automation systemsGoogle analyticsBenefits
Medical, dental vision coverage26 vacation days, 10 sick days & 12 paid holidays per yearGlobal leave benefit
22 weeks paid parental leave2 weeks paid grandparent leaveExtended care and bereavement leaveLife insurance policy
401k employer matchingSocial hours & events and team-buildingEducational OpportunitiesWellness benefits (Headspace subscription & wellness webinars)Work-from-home assistanceHybrid friendlyPaid volunteer hours
Salary Range :
70,040-$109,056, plus 10% bonus potential
Application Deadline :
December 23rd, 2024
Please note you must be authorized to work in the United States for this position.
FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.
To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.
Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.
Salary : $70,040 - $109,056
