What are the responsibilities and job description for the Farm Collective Napa Valley is hiring: Multimedia Content Creator in Napa position at Farm Collective Napa Valley?
At Farm Collective, we create wines, experiences, and stories unlike any in the world and inspire people through highly-expressive winemaking, sincere hospitality, and cool, creative environments.
The role of the Multimedia Content Creator is to tell stories and drive wine sales for Tank Garage Winery and James Cole Winery through the creation of professional-quality photography, videography and social media content. Working closely with other members of the marketing team, the General Manager and company owners, the Multimedia Content Creator ensures that all content produced communicates and elevates the unique identities of each brand.
Individuals who will be most successful in this role are creative, innovative and tactical, possess excellent storytelling experience, and have strong technical skills and demonstrated experience in photography, videography, and related editing software. They should be dynamic, a self-starter, have excellent time management skills, and be adaptable to the wineries’ changing needs through seasonal fluctuations and periods of growth.
This position requires regular travel between our tasting rooms (located in Napa, Calistoga, and Paso Robles), our offices / winemaking facilities (in South Napa), and additional destinations as required by each assigned project.
Individuals looking to fill this position should be familiar with and aligned with our brands’ positioning and subject matter.
Responsibilities
- Develop, curate, and optimize high-quality, compelling content that engages a range of audiences and supports the wineries’ communications and marketing goals.
- Create engaging short form and long form video content for marketing and training purposes. This includes planning, shooting, editing, and color grading videos to a professional standard.
- Capture professional-quality product and lifestyle imagery for use across various marketing channels. Ensure all photos are edited and retouched as needed.
- Conceptualize, create, and manage the production of compelling social media content that tells our story and engages our audience.
- Regularly document key events in the winemaking process, such as harvests, bottling, and special events, to build a visual archive for the brand.
- Work closely with the marketing team to provide video and photo assets for campaigns, ensuring content aligns with brand guidelines and marketing objectives.
- Handle camera equipment, including lenses, lighting setups, and audio recording gear, to ensure optimal content quality. Coordinate any repairs or maintenance needed to keep equipment fully operational.
- Stay abreast of emerging trends and proactively make recommendations to help drive continuous company improvement and growth.
- Leverage analytics to refine strategies and optimize content.
- Other duties as assigned.
Required Qualifications
Preferred Qualifications
WORK ENVIRONMENT & PHYSICAL DEMANDS
Compensation, Benefits & Perks
APPLICATION INSTRUCTIONS
J-18808-Ljbffr
Salary : $70,000 - $80,000