Social Media Coordinator

Job Title: Marketing and Social Media Coordinator
Location: Farm Equipment USA
Reports To: Sales Manager

Job Description

Farm Equipment USA’s number one focus is helping the American farmer succeed by consistently providing affordable solutions and top-notch service. We are leading the industry by creating a successful team culture of high performance leaders.

We are seeking a Marketing and Social Media Coordinator to join our team. The ideal candidate will be a highly motivated, creative, and detail-oriented individual responsible for creating and managing the online presence for Farm Equipment USA across various platforms. This role will include posting farm equipment, coordinating social media campaigns, and collaborating with both internal teams and external vendors.

Key Responsibilities:

Social Media Management

• Post and manage content across all social media platforms (primarily Facebook and Instagram) to increase brand visibility and engagement.
• Monitor and respond to customer inquiries on social media, ensuring timely and accurate responses.
• Develop and implement creative social media campaigns that align with the company's marketing objectives.

Content Creation and Video Production

• Work with vendors to create engaging video content showcasing farm equipment and related products.
• Edit and produce videos for social media, website, and advertising purposes.
• Collaborate with the marketing team to ensure consistent messaging across all platforms.

Coop Dollars Management

• Manage and track Coop Dollars for advertising programs, ensuring proper allocation and reporting.
• Collaborate with the finance team to ensure seamless use of Coop Dollars for monthly programs.

Apparel and Signage

• Oversee the design and production of Farm Equipment USA apparel, ensuring it reflects brand identity.
• Coordinate with vendors to create and distribute signage and vehicle logos.

Website Maintenance

• Work with the web team to update and maintain the Farm Equipment USA website, ensuring that all listings, promotions, and content are current.
• Ensure a seamless online experience for customers, with updated product information, pricing, and promotions.
• Advertising for Recruitment
• Manage advertising campaigns for new hires, ensuring that job postings are effectively promoted across relevant platforms.

Collaboration with Finance and Vendors

• Coordinate with the finance department on monthly program requirements.
• Liaise with external vendors to ensure smooth execution of marketing materials and campaigns.

Performance Tracking

• Monitor the effectiveness of all marketing campaigns and strategies, with a focus on increasing calls and leads coming into HubSpot.

Qualifications:

• 3-5 years of experience in dealership website management, social media marketing, and the creation of printed materials.
• Proven experience with video creation and editing (including but not limited to Adobe Premiere Pro, Final Cut Pro, or similar tools).
• Strong organizational skills with the ability to manage multiple projects at once.
• Familiarity with Facebook and Instagram advertising and analytics.
• Experience with HubSpot or similar CRM systems is a plus.
• A creative, detail-oriented approach to marketing, with the ability to generate innovative ideas to boost brand visibility and engagement.
• Strong communication skills and ability to work collaboratively with internal teams and external vendors.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Personality Traits:

• Detail-Oriented: Ability to execute tasks accurately and with a focus on quality.
• Organized: Skilled at managing multiple projects and deadlines efficiently.
• Creative: Strong ability to think outside the box and bring fresh, innovative ideas to marketing campaigns.
• Core Value Fit: Strong alignment with Farm Equipment USA’s values and mission having integrity and a passion for helping the American farmer succeed.

Performance Metrics:

• Increase in inbound calls and leads through HubSpot.
• Growth in social media engagement and reach (likes, shares, comments, followers).
• Successful execution of marketing programs with vendors and finance department.
• Effective management of Coop Dollars for promotions.

If you have a passion for marketing, a keen eye for detail, and enjoy working in a dynamic, fast-paced environment with a high-performance leadership team, we would love to hear from you. Apply today to be part of the Farm Equipment USA team!

Job Type: Full-time

Benefits:

• Paid time off
• Retirement plan

Schedule:

• 8 hour shift

Experience:

• Marketing: 3 years (Required)

Work Location: In person