What are the responsibilities and job description for the Field Marketing Specialist - Connecticut position at Farmers Insurance Group?

We are Farmers!

We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.

Farmers is an award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

Workplace: Hybrid/Remote

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. Position will be hybrid if candidate is located within 50 miles of our Hartford office.

Job Summary

This position is responsible for coordinating all zone level marketing campaigns, agent events, internal & external meetings, tradeshows, and budget oversight. Reinforces best practice efforts in market incentives and Learning & Development (L&D) initiatives. This role will collaborate with numerous internal partners (Marketing, Events team, L&D, Best Practices, Incentives, Project Managers) and external parties (local vendors, IAs, IA networks & trade groups). The Independent Agents (IA) relaunch marketing and events will be a particular area of focus and a key accountability for this role. Performs various other marketing and support functions when not traveling including general promotional development, reviewing surveys, collateral production and tracking, and other projects as assigned.

Essential Job Functions

Manages the zone’s marketing and events calendar. This may include creating content and will include overseeing execution and post action evaluations.
Travels to various locations throughout the zone to organize events.
Develops individual marketing activities to support agency events.
Partners cross- functionally to plan and execute zone specific initiatives in addition to ensuring alignment between marketing initiatives.
Conducts in-depth research and analysis of industry trends, competitor strategies, and target audience demographics.
Provides actionable insights and recommendations to senior leadership to refine marketing strategies and maximize the zone’s market position.
Provides annual profile of demographics for each region.
Creates reporting variances on a monthly basis.
Distributes reports for review to internal partners.
Collaborates with management to set priorities and establish goals for each event.
Tracks results of each event and analyzes the success/shortfall of each.
Tracks marketing collateral inventory for IA marketing.
Coordinates with outside vendors to solicit participation in marketing activities.
Actively promotes the participation of both staff and contributions from these outside sources.
Makes routine phone calls to internal and external partners to establish event schedules and maintain relationships throughout the organization.
Accountable for and oversees budget for each activity. Manages postage budget and routinely researches alternative delivery channels to provide the lowest cost delivery method to branches and district offices.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. Job may include work performed at field locations. In office settings, the physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. At field locations, the physical work environment varies. While field work may be performed indoors, it is often perfomed outdoors and includes exposure to weather elements. Other potential exposures include hazardous materials and unstable structures. Normal and customary distractions include noise produced by environmental factors and chatter among people, as well as interruptions. Alternates between sitting or standing, as determined by the duties being performed. Regularly moves about the workplace or worksite including navigating stairs, ramps, and level or uneven surfaces. Regularly climbs ladders or navigates elevated surfaces as determined by the duties being performed. Regularly moves, pushes, pulls, lifts carries, and places objects or materials weighing up to 50 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Regularly performs fine motor tasks such as typing, mousing, or writing. Regularly performs movements such as bending, stooping, crouching, kneeling, twisting, crawling, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category may require regular travel between Farmers offices, alternative work locations, and/or field locations.

Education Requirements

High School Diploma or equivalent required. Bachelors degree preferred in a marketing, business or market research field.

Experience Requirements

Minimum 2 years of experience in agency sales, direct marketing, market research, corporate communications, or advertising required.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance

Job Location(s): US - CT - Hartford, US - CT

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.

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Field Marketing Specialist - Connecticut

What are the responsibilities and job description for the Field Marketing Specialist - Connecticut position at Farmers Insurance Group?

Job Summary

Essential Job Functions

Physical Actions

Education Requirements

Experience Requirements

What is the career path for a Field Marketing Specialist - Connecticut?

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