Staff Product Owner - GTM Systems

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date : 2 / 13 / 25

Anticipated Posting Close Date :

• 4 / 1 / 25

Staff Product Owner - GTM Systems

Fastly’s Business Systems team is looking for a Staff Product Owner to drive the strategy, innovation, and execution of our Go-To-Market (GTM) technology ecosystem. This role requires a strategic thinker and problem solver who can collaborate cross-functionally with senior leaders, business teams, and operations to implement scalable, data-driven, and automation-first solutions that accelerate revenue growth.

You will own the roadmap, prioritize enhancements, and drive adoption of GTM systems while ensuring alignment with business objectives. If you have a passion for GTM optimization, automation, and leveraging AI-driven insights, this role is for you.

What You'll Do :

Strategic Leadership & Stakeholder Management

Collaborate with senior leaders, SMEs, and cross-functional teams (Sales, Marketing, RevOps, Customer Success, Product, Legal and Finance) to align technology investments with business strategy

Influence executive decision-making through data-driven insights, GTM process improvements, and technology recommendations

Act as a trusted advisor on GTM technology, proactively identifying gaps and opportunities to improve scalability and efficiency

GTM Process Optimization & Automation

Analyze, optimize, and automate GTM processes across various stakeholder teams

Improve Lead-to-Cash (L2C) and Quote-to-Cash (Q2C) processes to streamline revenue operations

Implement AI-powered GTM solutions for forecasting, pipeline management, and sales execution

Product Ownership & Agile Execution

Develop a strategic roadmap aligned with business goals, balancing scalability, efficiency, and user needs

Prioritize initiatives based on business impact, feasibility, and stakeholder alignment

Conduct process analysis to identify gaps and inefficiencies, recommending scalable solutions

Document process, workflows, system interactions, and functional specifications

Translate business requirements into detailed Solution Design Documents (SDDs) and user stories with clear acceptance criteria

Maintain a well-groomed backlog, ensuring development efforts align with evolving business needs

Lead backlog refinement sessions to scope and estimate work effectively

Break down complex initiatives into iterative deliverables, ensuring timely and high-quality releases

Monitor progress, remove roadblocks, and communicate status updates to stakeholders

Develop test plans and scripts to validate functionality and business fit

Coordinate UAT sessions, track defects, and ensure resolutions before deployment

Oversee change management, training, and post-launch support to drive adoption

Data & Analytics Strategy

Define and track key GTM metrics (e.g., pipeline velocity, conversion rates, sales efficiency, quota attainment) to measure business impact and system effectiveness

Ensure data integrity and consistency across GTM platforms (Salesforce, CPQ, Outreach, Xactly, etc.), partnering with RevOps and Data teams to establish governance and best practices

Collaborate with Analytics & Operations teams to surface actionable insights that inform sales execution, forecasting, and process optimization

Define reporting and dashboarding requirements to support end users in accessing accurate, real-time data within GTM systems

Consider AI-driven insights and automation to improve productivity and efficiency

Evaluate integrations and data flows to ensure seamless connectivity between GTM tools and prevent silos

Vendor & Partner Management

Evaluate new tools, manage vendor relationships for GTM technology solutions

Drive system integration strategies, leveraging middleware tools like Workato

What We're Looking For :

Bachelor’s degree in business, management information systems, computer science, or related field

10 years of experience as a Product Owner, Business Systems Analyst, or GTM Systems Lead in a high-growth enterprise SaaS environment

Deep understanding of GTM processes across Marketing, Sales, Partnerships, Revenue Operations,

Experience with Salesforce (Sales Cloud, Service Cloud, CPQ), Outreach, Salesloft, Xactly, and Slack

Proficiency in Agile methodologies (Scrum, SAFe) and backlog management

Ability to write clear, detailed requirements, user stories, and acceptance criteria to effectively guide development teams and ensure alignment on deliverables

Excellent communication skills to articulate strategies, collaborate cross-functionally, and drive alignment

Self-motivated, creative, and adaptable (to quickly shifting priorities) with strong analytical, problem-solving, organizational, and interpersonal skills

Basic understanding of database and integration approaches, including Workato, BigQuery, and Looker

Strong technical acumen with the ability to write medium-complexity SQL queries

Hands-on experience with automation, analytics, and AI-driven GTM technologies

Proven track record in leading cross-functional teams and driving technology adoption.

We’ll be super impressed if you have experience in any of these :

The following certifications : Scrum Master or PMP

Marketo, Workato, Jira, Ironclad, Lucid, Looker

Work Hours :

Work Location & Travel Requirements :

The preferred locations for this position :

San Francisco, CA

New York, NY

Denver, CO

This position is a Hybrid Work with 3 days in Office. Fastly currently embraces a largely hybrid model which allows employees flexibility to split their time between the office and home.

This position may require travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary :

The estimated salary range for this position is $139,830.00 to $186,444.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits :

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 11 paid local holidays, 11 paid company wellness days.

Why Fastly?

We have a huge impact. Fastly is a small company with a big reach. Not only do our customers () have a tremendous user base, but we also support a growing number of open source projects and initiatives () . Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.

We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful every day.

We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901.

Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy () . Please see our privacy notice for job applicants () .

Salary : $139,830 - $186,444