Marketing Analyst

The energy at our company is contagious. We’re driven by our immense passion, as we constantly seek out challenges and identify new opportunities. We work hard to connect with our customers and earn their loyalty for life. Bring your talent to our company – our opportunities for growth span the globe. We will give you the training and opportunities to unleash your ambition.

Role Overview

• As the Tier 3 Cross-Tier and Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups.
• Your entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.
  
  

Key Responsibilities

• Cross-Tier Media Strategy:
• Collaborate on Cross-Tier Strategy and Measurement: Work with company’s internal media team to develop a tierless endemic strategy and measurement plan, align strategies to promote seamless execution down to the Dealer level, and communicate cross-tier strategies to enrolled Dealers and vendors through webinars and field teams.
• Data Enhancements: Utilize data from the T3 product portfolio (including Chat, Trade, Call Tracking, etc.) to enhance audience development and sharing capabilities. Identify exclusive first-party data DDS can share with participating Dealers via approved vendors (at no additional charge to Dealers).
• Stakeholder Engagement: Attend stakeholder meetings and serve as the primary T3 contact for cross-tier advertising and goals.
• Tactical Opportunities: Work with brand teams to identify the best tactical opportunities for T3 support, aiming to maximize retail performance and sales for key markets, channels, or models.
• National Strategies: Bring a T3 perspective into National strategy and planning sessions to support execution at the dealer level, including activation, consent, and measurement.
• Innovation: Keep up with the technological landscape and emerging tools, applying them across tiers down to Tier 3.
• Implementation SME: Be the SME for all cross-tier efforts as they relate to T3. This can include feasibility vetting, partner selection, collaborating on measurement plans, and launch/implementation/optimization efforts.
• Dealer Groups:
• Direct Collaboration: Establish and lead direct collaboration with defined Dealer Groups to develop shared goals, timelines, and strategic opportunities. Foster and strengthen partnerships with Dealer Group marketing teams, accounting for their unique goals, challenges, and shared opportunities.
• Dealer Group Advocate: Be a voice for Dealer Groups in cross-tier discussions, hosting roundtable discussions as needed, and providing actionable insights grounded in data-driven recommendations that leverage digital and retail data unique to each Dealer Group.
  
  

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field
• Experience: 7 years in Marketing, Media, Audience Targeting, or Brand team roles in retail marketing.
• Business Acumen: Strong understanding of automotive retail and digital marketing, combining retail goals, data, metrics, audiences, and digital media to drive sales and dealer profitability.
• Digital Media Strategy: Experience in digital media strategy for Tier 1 and Tier 3, with knowledge of various media platforms, technology, and processes.
• Digital Trends: Understanding of digital trends, consumer behaviors, industry sources, and emerging channels to promote innovation.
• Digital Media: Strong grasp of all paid digital advertising channels and tactics (SEM/Display/Social/Video/CTV/etc.). Familiarity with CDPs, digital media analytics, and audience curation.
• T3 Specific Tools: Experience with any of the following is appreciated: Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
• Media Platforms / Vendors: Experience with major media platforms such as Amazon, TikTok, Meta, and Google in addition to a dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).
• If you're interested in pursuing a career as a Tier 3 Cross-Tier and Dealer Group Lead, this job description can serve as a starting point for understanding the skills and qualifications required for the role. However, keep in mind that job descriptions can vary depending on the organization, industry, and specific project or product.
  
  

Additional Info

At FastTek Global, Our Purpose is Our People and Our Planet . We come to work each day and are reminded we are helping people find their success stories . Also, Doing the right thing is our mantra . We act responsibly, give back to the communities we serve and have a little fun along the way.

We have been doing this with pride, dedication and plain, old-fashioned hard work for 24 years !

FastTek Global is financially strong, privately held company that is 100% consultant and client focused .

We've differentiated ourselves by being fast, flexible, creative and honest . Throw out everything you've heard, seen, or felt about every other IT Consulting company. We do unique things and we do them for Fortune 10, Fortune 500, and technology start-up companies.

Benefits

Our benefits are second to none and thanks to our flexible benefit options you can choose the benefits you need or want, options include:

• Medical and Dental (FastTek pays majority of the medical program)
• Vision
• Personal Time Off (PTO) Program
• Long Term Disability (100% paid)
• Life Insurance (100% paid)
• 401(k) with immediate vesting and 3% (of salary) dollar-for-dollar match
  
  

Plus, we have a lucrative employee referral program and an employee recognition culture.

FastTek Global was named one of the Top Work Places in Michigan by the Detroit Free Press in 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022!

To view all of our open positions go to: https://www.fasttek.com/fastswitch/findwork

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