Product Marketing Manager - Retail

• We are looking for a Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption.
• This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning.
• This role requires a self-driven, highly multi-tasking individual who can work with cross-functional teams of senior leaders and individual contributors throughout a matrixed, distributed organization.
  
  

Basic Qualifications

• 5 years of experience with product marketing management for a customer-oriented organization.
• Experience in developing and communicating effective value propositions.
• Proven experience in developing effective marketing material.
• Experience of working in the manufacturing industry is desirable, but not required.
• Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving.
• Solid analytical skills (i.e., marketing measurement, new market analysis etc.)
• Comfort in a rapidly changing environment with competing and shifting priorities.
• Highly seasoned project management skills.
• Exceptional written and oral communications skills (including presentations) and listening and interpretation skills.
• Ability to work well in a team environment.
• Ideal to have business acumen and problem-solving skills.
• Ability to thrive in a cross-functional, fast-paced environment.
• Demonstrated success in thinking strategically.
  
  

Key Accountabilities

Product Launch:

• Manage new product development including product strategy, market research, business case development, product requirements definition, and leading the product launch.
• Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences.
• Develop target audience personas
• Build positioning and test messaging
• Develop and execute Go-to-Market plan
• Develop collateral and promotional materials
• Public relations activities
  
  

Product Marketing Content

• clearly and effectively communicates value proposition
• Packaging, sell sheet, submittal, installation manuals, PDP infographics, marketing promo videos and POP displays.
  
  

Sales Enablement

• help sales team generate more revenue from new and existing clients
• Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepapers including asset distribution.
• Build out internal and external sales training
• Buil and maintain partnership with B2C audience
  
  

Promotion & Marketing Communication

• Create awareness, drive consideration and generate marketing qualifies lead
• Develop and execute marketing communication strategies at all levels of the marketing funnel
• Craft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market plans
• Utilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channels
• Build thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials)
  
  

Post-launch Marketing Activation

• lead post-launch marketing initiatives
• Develop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectives
  
  

Measurement

• measure performance
• Identify KPIs and work to improve the KPIs by measuring, analyzing and reporting on the effectiveness of marketing activities
• Analyze campaign performance, offering insights for refinement and enhancement
  
  

Additional Information

At FastTek Global, Our Purpose is Our People and Our Planet . We come to work each day and are reminded we are helping people find their success stories . Also, Doing the right thing is our mantra. We act responsibly, give back to the communities we serve and have a little fun along the way.

We have been doing this with pride, dedication and plain, old-fashioned hard work for 24 years !

FastTek Global is a financially strong, privately held company that is 100% consultant and client focused , operating in nearly half of the states in the U.S., Europe and India.

We've differentiated ourselves by being fast, flexible, creative and honest . Throw out everything you've heard, seen, or felt about every other IT Consulting company. We do unique things and we do them for Fortune 10, Fortune 500, and technology start-up companies.

Benefits

Our benefits are second to none and thanks to our flexible benefit options you can choose the benefits you need or want, options include:

• Medical and Dental (FastTek pays majority of the medical program)
• Vision
• Personal Time Off (PTO) Program
• Long Term Disability (100% paid)
• Life Insurance (100% paid)
• 401(k) with immediate vesting and 3% (of salary) dollar-for-dollar match
  
  

Plus, we have a lucrative employee referral program and an employee recognition culture.

FastTek Global was named one of the Top Work Places in Michigan by the Detroit Free Press in 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023!

To view all of our open positions go to: https://www.fasttek.com/fastswitch/findwork

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