Digital Marketing Specialist

Are you a creative thinker with a passion for digital marketing and a knack for turning ideas into results? FBC Mortgage is looking for a Digital Marketing Specialist who’s ready to bring fresh energy, strategy, and innovation to our growing team. If this sounds like you, apply now!

This role requires organization and efficient management of multiple projects through calendar blocking while staying adaptable to new initiatives. Creativity is key in order to develop engaging content and design marketing materials. The Digital Marketing Specialist should be comfortable engaging with the sales team to collaborate on content and provide good customer service to meet their marketing needs.

Responsibilities:

Social Media

• Social Media Calendar/Content - Manage FBC ( FBC Mortgage Stadium), RMC, PSH, HOM, MHC, Liberty & Coastal Loans social media platforms for content creation, posting schedules through Denim Social, calendar oversee, engagement and compliance.
• Include static posts, video posts (reels), culture, and events etc.
• Digital Campaigns - Manage digital campaigns such as paid ads and retargeting efforts on social media.
• Social set up for any new JV’s including creation of Social Media Guidelines, Social Media Calendar, account set ups for Instagram, Facebook, and LinkedIn
• Content for LO’s – provide weekly content to LO’s with social media images, captions, and compliance information and upload to the Intranet
• Work with Compliance Marketing Manager to ensure compliance for all platforms and creative.
• Events – attend events to capture content for social media platforms (most are local)

Creative & Branding:

• Support Creative for Culture Programs i.e., Intranet and Social Posts as needed
• Creative requests from Loan Officers including event invitations, marketing flyers, social media images etc.
• Work with new branch managers on signage requirements for new offices and handle coordination of installations.
• Fulfill general marketing requests from various regions for social posts, banners etc.

Website:

• Work with the Brand Marketing Manager to support content creation, and maintenance for websites for all Divisions and Joint Ventures

Newsletter and Blogs:

• Newsletter – Manage monthly newsletter email campaign (one for FBC, one for JVs, and one for partners only) sent through our CRM LodaSoft
• Blog Writing – Manage blog writing for FBC and JV’s which includes content creation, posting schedules, uploads to WordPress, calendar oversee, search engine optimization and compliance.

Intranet:

• Support intranet marketing updates for all JV platforms including monthly update of anniversaries and birthdays, wellness banners, wellness feature, featured dept., employee spotlight, weekly updating of social media tab & weekly projects from HR or Ops (Work with Julie Williams, Compliance Manager)

Google Platform:

• Manage Google Business platform for reputation management to boost engagement as well as creating new profiles as needed, regular updating of profiles such as location changes and adding photos.

General Marketing Tasks assigned as needed based on company and department growth.

Requirements:

• Experience managing social media campaigns including calendar planning, content creation, and community management
• Portfolio proving proficiency in design tools such as Canva or Adobe InDesign
• Strong copywriting skills, with the ability to reframe complex topics for a wide audience
• Periodic Travel for FBC events will be required

Important Skills:

• Social media savvy
• Time management
• Detail oriented
• B2B and B2C communication
• Motivated and self-starter
• Ability to grasp new tasks easily
• Attention to detail
• Multi-tasking
• Ability to follow-up
• Problem-solving