Marketing & Brand Manager

Ground Force Manufacturing has an amazing opportunity for a skilled Marketing / Brand Manager to work in our Post Falls office. The Marketing / Brand Manager will be responsible for ensuring brand recognition stays strong globally for all Business Units under Ground Force through trade shows, website presence, print materials, social media, special promotions etc. The role includes support of strategies developed to promote annual growth in OEM sales, parts revenue and global market share, and also oversees the company CRM tools, functions and responsibility for driving leads to the sales teams. This position is full-time in-person and the starting salary DOE

Essential Job Duties and Responsibilities for all Business Units :

• Develop Marketing Strategy : Create and execute a comprehensive marketing strategy that aligns with all Business Units goals and objectives.
• Product Positioning : Define and refine the positioning of the equipment in the market, highlighting its unique features and benefits through various marketing channels.
• Market Research : Conduct market research to understand customer needs, industry trends, and competitors.
• Campaign Planning : Plan, and oversee marketing campaigns, including digital advertising, content marketing, email marketing, and social media efforts for all Business Units.
• Budget Management : Manage the marketing budget effectively, ensuring that resources are allocated efficiently to achieve maximum ROI.
• Content Creation : Oversee the development of marketing materials, including brochures, product manuals, videos, and website content for all Business Units.
• Sales Support : Collaborate with the sales team to provide them with the necessary tools and materials to promote and sell the equipment effectively to include flyers, presentations and video production as needed.
• Brand Management : Maintain and strengthen the company's brand identity, ensuring consistency across all marketing channels for all Business Units.
• Lead Generation : Implement lead generation strategies to acquire potential customers and nurture them through the sales funnel. Track leads and support Sales Managers hold teams accountable.
• Analytics and Reporting : Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and make data-driven decisions.
• Trade Shows and Events : Coordinate participation in relevant industry trade shows and events to showcase the equipment and build relationships with customers and partners. Seek to find new opportunities for attendance.
• Partnership Nurturing : Nurture and grow external partnerships or collaborations with other organizations to expand market reach.
• Regulatory Compliance : Ensure that all marketing activities comply with relevant industry regulations and standards.
• Company Events : Oversee all internal and external company events with support from Marketing Specialist and Admin.
• Business Development : Develop growth strategies to gain market share and initialize partnerships for expansion for all Business Units. Promote, support and track all NPD projects with accurate and effective marketing strategies. Work with the President on annual STRAT plan goals and programs.
• Customer Relationship Management : Oversee company CRM to develop long term strategies for leads growth while nurturing existing customers and promoting cross-selling.

Position Requirements :

Expectations :

All employees are expected to interact with other members of the organization in a professional and respectful manner, with the goal of producing on-time and high-quality work being the highest priority. All employees must maintain excellent communication with supervisors and engineers and a professional attitude and approach to issues within the company.

We are a drug free workplace and require pre-employment testing.

Benefits of Employment

In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including : bonus potential, insurance (life, medical, dental, vision), paid holidays, paid vacation, and 401(k) with matching contributions. We provide our employees with a smoke-free, drug-free workplace.

About Us

We are a "Solution Driven" manufacturer for the mining industry. At Ground Force Worldwide we design, engineer and manufacture the World's Finest Mine Support Equipment. We offer a diverse product line for surface & underground mining and have trucks working in over 60 countries worldwide. We have been providing our customers and dealers with custom solutions for over 30 years. Our history of innovation and strong customer relationships around the world prove us a World Leader in our industry. For more information, visit www.gfworldwide.com.

Federal Signal Corporation (NYSE : FSS) builds and delivers equipment of unmatched quality that moves material, cleans infrastructure, and protects the communities where we work and live. Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers. Headquartered in Downers Grove, IL, with manufacturing facilities worldwide, the Company operates two groups : Environmental Solutions and Safety and Security Systems. For more information on Federal Signal, visit : www.federalsignal.com.

The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of, and will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, status as a protected veteran, or any other protected category, characteristic, or trait under applicable law. If you require reasonable accommodation in the application process, contact Human Resources at HR@federalsignal.com. All other applications must be submitted online.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)