eCommerce Marketing Manager, Content & Capabilities

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s, NERDS, SweeTARTS, Laffy Taffy, and Trolli to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

In order to make an application, simply read through the following job description and make sure to attach relevant documents.

eCommerce Marketing Manager, Content & Capabilities Job Location : Chicago Want to make an impact?

The eCommerce Marketing Manager will drive content marketing strategy and implementation across all eCommerce customers and for all brands. This individual will be responsible for leading content development for eCommerce customers including campaigns and product content. They will also play a critical role in identifying new capabilities and resources needed to accelerate channel growth for the future of omnichannel sales at Ferrara.

This person will report into the Director of Digital Content and Capabilities with majority of additional exposure to Brand Marketing, Sales, and IT functions at Ferrara.

Ways you will make a difference

• Own, develop and manage best-in-class eCommerce content marketing strategy across all eCommerce retailers to help meet business objectives delivering high engagement, best-in-class consumer experience and successful conversion.
• Understand and represent brand priorities, consumer and customer needs unique to eCommerce channels and translate them into actionable creative assets.
• Articulate best-in-class eCommerce content (visual, copy, UX, etc.) by using data and market / competitor analysis to drive decisions and to optimize future content placements, briefs and work.
• Develop and maintain the content calendar and team roles and responsibilities.
• Identify areas to improve and identify opportunities for content improvements to drive additional sales.
• Partner with IT and cross-functional teams to build and maintain our PIM / DAM connections to help improve content syndication.
• Conduct content-focused tests to improve content quality and performance that can be leveraged at larger scale across brands.
• Establish a framework for recurring performance analysis (including KPIs) and reporting, evaluate performance to inform content optimization and contribution to online sales.
• Develop and maintain professional knowledge of new or emerging trends about content that drive consumer engagement on digital commerce and provide direction on how to leverage those trends to improve content quality and increase conversion and sales.
• Work cross-functionally to identify opportunities where eCommerce capabilities can be leveraged and gain buy-in from senior stakeholders to implement solutions and gain additional resources (headcount, funding, etc.).
• Seeks out new platforms and tools to sharpen and speed up the evaluation of eCommerce marketing effectiveness.
• Turn analytical insights into action for optimized business performance.
• Establish processes with cross-functional teams to build in-depth knowledge of business objectives to identify and develop growth opportunities at brand, category, and portfolio level.
• Agency management : content development projects (internal and external).
• Improve and enhance the use of content tools Salsify, Syndigo, DAM, Data Impact etc. to execute content updates as needed.
• Partner with Brand on when to implement sampling programs to gain Ratings and Reviews for our priority products (BazaarVoice, Amazon Vine, etc.).
• Research and identify opportunities to drive efficiency through unlocking capabilities.
• Ensure adherence to all company policies and procedures.
• Understand and demonstrate the Company’s core values.
• Perform other duties as assigned.

Skills that will make you successful

Experiences that will support your success

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com / company / ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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