What are the responsibilities and job description for the Digital Marketing Manager position at Ferretti Search?
As a Digital Marketing Manager, you will be responsible for developing, executing, and optimizing online marketing campaigns aimed at driving customer acquisition and engagement. You will work closely with our marketing team to ensure our digital strategies align with business objectives, and you'll be key in leveraging email marketing tools to improve overall campaign performance. Additionally, you will grow & develop a team of marketing associates overtime.
What Will You Do Day-to-Day?
- Plan, execute, and optimize digital marketing campaigns (email, social media, PPC, SEO, etc.) to drive business growth.
- Utilize Klaviyo for email marketing campaigns, segmentation, automations, and performance analysis.
- Analyze campaign data to identify trends, insights, and areas of improvement.
- Collaborate with cross-functional teams to create content and ensure campaigns are aligned with brand objectives.
- Monitor, track, and report on digital marketing performance across all channels.
- Stay up-to-date with the latest trends, best practices, and technologies in digital marketing, particularly in the B2C space.
- Manage a Marketing Associate & ensure they are completing their daily tasks.
Who Are You?
- Minimum of 3 years of experience in digital marketing, preferably in a B2C environment.
- Proven experience working with Klaviyo and other email marketing tools.
- Strong knowledge of digital marketing channels including social media, SEO, PPC, email, and content marketing.
- Excellent analytical skills and ability to interpret data to drive campaign improvements.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Experience with eCommerce platforms such as Shopify, WooCommerce, or Magento.
- Knowledge of Google Analytics, Facebook Ads Manager, or other marketing software.
- Basic design skills (using tools like Canva or Adobe Creative Suite).
Ferretti Search is an award-winning Recruitment Firm specializing in Executive Recruiting and Staffing. Our product is people. Ferretti Search has a dedicated team of executive recruiters ready to help our clients find employment solutions that benefit them as well as match our candidates with a company that meets their job preferences and career goals. At Ferretti Search, we believe in transparency throughout the entire process in order to serve our clients and candidates better. We take pride and value our relationship with our clients and candidates.
If this opportunity aligns with your career goals, please send resumes to Anna Sutfin or email at asutfin@ferrettisearch.com.
Salary : $85,000 - $95,000
