What are the responsibilities and job description for the Field Marketing and Demand Generation Director position at FICO?

FICO (NYSE : FICO) is a leading global analytics software company, helping businesses in 100 countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

Are you a dynamic marketing leader with a passion for demand generation, cutting-edge technology, and compelling storytelling? This role offers a unique opportunity to drive impactful marketing strategies, accelerate pipeline growth, and shape the future of FICO's software solutions." - Vice President, Demand Generation

What You'll Contribute

You have no direct reports, but you'll lead the coordination of a team of outstanding colleagues in Product Marketing, Digital Marketing, Events, pre-sales and more to strategically build account-based marketing campaigns that generate new opportunities and pipeline for FICO software solutions.
You're equally adept at both Demand Generation and Field Marketing. We use every marketing tactic to tell the FICO story and start sales conversations.
Manage to allocated marketing budget.
Build and maintain partnership with the NORAM Sales leadership team and nurture the relationships with Sales teams.
Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders. Ensure FICO participation drives significant lead generation and maximizes ROI.
Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization.
Develop ongoing relationships with key customer accounts, industry leaders, and other professionals as needed.
Provide feedback and guidance to the Product Marketing team on the performance of content, recommendations for improvement, and advice on content that should be developed.
Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy.

What We're Seeking

A passion for technology. You're excited to learn about software solutions and the specific value they can deliver to prospects and customers.

Storyteller. Deep understanding of marketing at the top of the sales funnel. Translates product features and functions into stories that help our target audiences visualize how their businesses could be running. Excellent writer and honest communicator.

Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.

Empathy. Ability to learn our target accounts and personas and put yourself in their shoes in order to craft and deliver messaging and experiences that resonate with them.

Relentless Execution. You are always executing. If you're not succeeding, you're learning and using your knowledge and creativity to adjust your strategies until you do.

Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges.

Creative. Thinks outside-the-box when it comes to messaging and finding unique ways to engage our target audience.

Data-driven. Understands the key metrics that are used to assess performance. Leverages campaign data to inform and revise strategies, messaging, and tactics. Doesn't get down when tactics fail or underperform but uses this as a challenge to drive fresh thinking and creativity.

Excellent verbal, written communication and presentation skills.

Honesty, transparency, and a willingness / ability to ask for help when you need it.

Extra Credit : Add a # next to your favorite organizational tool.

Our Offer to You

An inclusive culture strongly reflecting our core values : Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

An engaging, people-first work environment offering work / life balance, employee resource groups, and social events to promote interaction and camaraderie.

The targeted base pay range for this role is : $105,000 to $165,000 with this range reflecting differences in candidate knowledge, skills and experience.

LI-AJ1

LI-Remote

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today - Big Data analytics. You'll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide :

Credit Scoring - FICO® Scores are used by 90 of the top 100 US lenders.

Fraud Detection and Security - 4 billion payment cards globally are protected by FICO fraud systems.

Lending - 3 / 4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO's solutions, placing us among the world's top 100 software companies by revenue. We help many of the world's largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people - just like you - who thrive on the collaboration and innovation that's nurtured by a diverse and inclusive environment. We'll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com / Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we're proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don't meet all stated qualifications. While our qualifications are clearly related to role success, each candidate's profile is unique and strengths in certain skill and / or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https : / / www.fico.com / en / privacy-policy

Salary : $105,000 - $165,000

Apply for this job

Receive alerts for other Field Marketing and Demand Generation Director job openings

Field Marketing and Demand Generation Director

What are the responsibilities and job description for the Field Marketing and Demand Generation Director position at FICO?

What is the career path for a Field Marketing and Demand Generation Director?

Job openings at FICO

Not the job you're looking for? Here are some other Field Marketing and Demand Generation Director jobs in the Coffeyville, KS area that may be a better fit.

We don't have any other Field Marketing and Demand Generation Director jobs in the Coffeyville, KS area right now.

AI Assistant is available now!