What are the responsibilities and job description for the Marketing Coordinator position at Fidlock USA?
Location: Charlotte or Raleigh, NC preferred - Open to Remote
Industry: Cycling / Outdoor Recreation
Reports To: Marketing Manager
Overview:
Fidlock USA is seeking a proactive and detail-oriented Marketing Coordinator with a strong understanding of the cycling and outdoor industries. This role blends customer satisfaction, marketing operations, and content creation — supporting both B2C and B2B marketing efforts. The ideal candidate is a self-starter, comfortable wearing many hats, and passionate about delivering exceptional customer experiences and compelling brand stories.
Qualifications:
- Familiarity with the bike and/or outdoor industries is essential.
- Experience in Static and Video Ad creation. Premiere Pro and Photoshop experience is essential. Figma experience is a plus.
- Experience with Shopify, Gorgias, JudgeMe, and email marketing platforms is a plus.
- Strong written and verbal communication skills.
- Ability to multitask and manage projects with minimal oversight.
- Must be highly organized, collaborative, and self-motivated.
- Minimum Education Requirement: Bachelor’s Degree.
Marketing Responsibilities:
- Ensure all communications align with Fidlock USA's branding guidelines.
- Create high-quality photo and video content for both organic and paid campaigns.
- Analyze social and digital ad metrics to optimize performance.
- Stay up to date with industry trends and recommend new strategies for engagement.
- Support B2B marketing efforts with dealer outreach, email campaigns, and blog content.
- Assist Fidlock Ambassadors with asset development.
- Create marketing flyers for events and dealer communications.
- Perform additional tasks and projects as assigned by management.
- Some travel may be required.
Customer Satisfaction Responsibilities:
- Respond promptly and appropriately to customer inquiries through Gorgias.
- Catalog customer issues accurately to track and analyze trends in outreach.
- Elevate recurring issues and trends to internal teams for resolution.
- Manage and respond to product reviews and feedback (via platforms like JudgeMe).
- Maintain up-to-date knowledge of products, pricing, and promotions.
- Additional responsibilities as needed.