What are the responsibilities and job description for the Marketing Operations Specialist position at Figment?
A company is looking for a Marketing Operations Specialist to optimize their marketing campaigns and tech stack.Key ResponsibilitiesManage and optimize the marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPressDevelop and refine marketing workflows for efficient operations across the teamDesign and execute A / B and multivariate tests for various digital assets to enhance engagement and conversionsRequired QualificationsProven experience with B2B marketing operations, particularly using Pardot and SalesforceSkilled in Google Analytics for analyzing and reporting on campaign performanceProficient in managing and optimizing WordPress for content marketingStrong knowledge of A / B and multivariate testing methodologiesExpertise in email marketing campaign design and execution
