What are the responsibilities and job description for the Digital Marketing Manager position at Filevine?
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Job Summary:
Filevine’s Digital Marketing Manager is a strategic and hands-on role owning the creation, execution, and management of B2B SaaS customer acquisition campaigns across all digital lead generation channels
Responsibilities
Cool Company Benefits:
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Job Summary:
Filevine’s Digital Marketing Manager is a strategic and hands-on role owning the creation, execution, and management of B2B SaaS customer acquisition campaigns across all digital lead generation channels
Responsibilities
- Develop strategy, create & manage campaigns across all digital channels including Paid Search, Paid Social, Affiliate, Connected TV, Email Marketing, SMS
- Work with Demand team to develop and deliver on budgetary forecasts and targets on a daily, monthly, and quarterly basis
- Manage and report on campaign spend, efficiency, quality and volume metrics
- Manage communications and relationships with SDR leaders to troubleshoot and optimize for sales funnel conversion rates
- Manage communications and relationships with lead generation channel vendors to stay up to date on latest tactics and best practices
- Assists in the execution of ad hoc email marketing campaigns for all stages of Filevine’s customer lifecycles
- Fill out landing page templates as needed for campaigns
- Builds out framework and execution for A/B testing
- Regular reporting on success of campaign KPIs that support broader company growth initiatives
- You are analytical and precise. You recognize that data-backed decisions applied with rigor and consistency leads to profound results
- You are strategically minded but practical in application.
- You thrive off of getting into the weeds in order to solve complex problems and are comfortable striking the balance between both approaches to do so
- You have technical chops; you know your stuff and own the results
- You aren’t afraid to get into the weeds
- You have a voracious appetite for business growth and you thrive in fast-paced environments
- You have an entrepreneurial mindset with a high tolerance for ambiguity
- You are biased toward action; you take a lot of initiative but are continuously collaborative
- 3 years of experience in a performance marketing role for B2B SaaS
- In-depth understanding of Google Ads, Gartner PPC and PPL, Google Analytics, SEMrush,Hubspot
- Strong track record of managing daily, weekly, monthly, and quarterly objectives
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Ergonomic and height-adjustable workstations for onsite employees
- Opportunity to learn from a dedicated leadership team
- Centrally located open office building in Chicago (1 S Wacker Dr)
- Top-of-the-line company swag
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
