Events Operations Representative

Company Overview:

Filevine is the leading legal AI operating system, transforming the way legal work gets done through innovative cloud-based workflow tools and cutting-edge AI technologies. With over 4,500 law firms and legal teams using our platform daily, we are committed to empowering legal professionals with solutions that simplify and elevate complex, high-stakes work.

About This Role:

The Event Outreach Representative plays a crucial role in driving attendance and engagement at Filevine’s events through field marketing activation. This role is all about outreach and execution—you’ll be responsible for getting prospects and customers to attend our events through direct calls, personalized emails, and creative outreach campaigns.

You will work closely with the sales team to ensure the appropriate prospects are invited, leveraging personalized outreach and engagement tactics to capture attention and increase attendance. The success of this role is measured by the number of registrations and attendees at each event, as well as post-event engagement. The ideal candidate uses creativity to find new and unique ways to break through the noise and get prospects excited about our events.

Additionally, this role will work closely with our SDR teams to ensure trade show leads are warmed and nurtured through thoughtfully crafted emails and detailed internal communications.

• Increase attendance and ensure the right audience for the specific event registers for and attends our field marketing events (35%)
• Sell more tickets to the right audience (customers and prospects)  for LEX Summit, our annual user conference (35%)
• Warm leads from trade shows that did not visit the booth (25%)
• Drive registration for trade show activations as needed (5%)

• Conduct high-volume outreach (calls, emails, LinkedIn, and mailers) to invite prospects and customers to Filevine owned events.
• Develop creative engagement tactics—personalized messages, unique gifts, or attention-grabbing mailers—to drive event sign-ups (as appropriate for the event type).Maintain detailed tracking of outreach efforts and responses in Salesforce / ClickUp.
• Own registration goals for each event and proactively work to hit attendance targets.
• Partner with sales to ensure top prospects and customers are prioritized for invitations.
• Follow up with registrants to ensure attendance and provide event details.

• Work with the marketing team to develop messaging and campaigns that drive registrations.
• Test different outreach methods to see what resonates most with Filevine’s audience.

• Identifying appropriate call lists for field events and working with sales ops to get lists pulled, then verifying accuracy.
• Working with sales teams to identify appropriate prospects within territory for owned events.
• Setting up cadences for trade show post-list leads.
• Setting up and executing cadences for field events and LEX Summit (including email and phone calls).
• Post-event follow-up for all event types.

• Project management skills to handle multiple events and deadlines effectively.
• Highly proficient communicator with strong verbal and written abilities.
• Ability to pick up the phone and close deals (in this case, event registrations).
• Be detail-oriented to ensure smooth execution of outreach and events.
• Ability to multi-task with many events running simultaneously.
• Collaborator at heart who thrives working across teams.
• Enthusiastic and passionate about engaging prospects and driving event goals.
• Ability to understand different event types, their value proposition, audience, and goals.
• An action-oriented executor who thrives in a high-energy, goal-driven environment.
• A strong team player who can collaborate effectively with sales and marketing teams.
• Experience with sales and marketing automation tools such as Salesloft, HubSpot, and Salesforce.

• 1-3 years of experience in sales development, marketing outreach, event marketing, or a related role.
• Proven ability to hit call/email outreach and event attendance goals.
• Excellent verbal and written communication skills.
• Experience with Salesforce or other CRM tools is a plus.
• Comfortable working in a fast-paced and changing environment.

• Competitive base salary performance-based bonus.
• Medical, Dental, & Vision Insurance.
• Maternity & Paternity Leave.
• Short- and Long-Term Disability.
• Opportunity to grow in a high-impact role with dedicated leadership support.
• Centrally located office in Sugar House, UT with a collaborative company culture.

Filevine is an Equal Opportunity Employer committed to diversity and inclusion. We provide employment opportunities without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected characteristics.