What are the responsibilities and job description for the Marketing & Brand Manager position at Filtration Group Corp?
Overview
Con-Air Industries, a Filtration Group Company, is on a mission to make the world safer, healthier, and more productive by providing quality air filters for homes and community spaces. The Con-Air team is comprised of a passionate workforce that is driven to help families everywhere breathe better. You can find Con-Air’s quality filters on several e-commerce platforms, available directly to consumers under the Aerostar brand. Learn more at Conair Industries.
As a Marketing & Brand Manager at Con-Air, you will play a pivotal role in developing our brand voice, image, and strategy. You will be responsible for growing our social media presence and driving content acquisition strategies. This junior to mid-level position will focus on building the "flywheel" of our brand across digital platforms, while also managing influencer partnerships and supporting our B2B marketing efforts. You will ensure that brand guidelines are consistently followed and work closely with the revenue teams to maintain accountability.
Responsibilities
- Be a cultural champion demonstrating trust, a bias for action and entrepreneurship.
- Spearhead the development and execution of social media strategies to grow Con-Air’s online presence.
- Lead influencer partnerships in coordination with the overall B2B marketing strategy.
- Ensure brand guidelines and best practices are adhered to across all content and marketing channels.
- Collaborate with the revenue teams to ensure accountability and alignment with brand objectives.
- Drive content acquisition and creation efforts that align with brand goals and audience engagement.
- Oversee the performance of social media content, measuring success through key metrics such as social proof and brand guideline adherence.
- Work with cross-functional teams to ensure brand consistency and proper execution of marketing campaigns.
- Provide detailed reports and analysis on the effectiveness of content strategies and social media initiatives.
Key Focus Areas:
- Brand Strategy
- Social Media Strategy
- Influencer Partnerships
- B2B Marketing
- Content Acquisition & Creation
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in marketing, brand management, social media strategy, and influencer marketing.
- Strong understanding of B2B and B2C marketing strategies.
- Proven track record of building social media presence and managing influencer partnerships.
- Excellent communication and project management skills.
More About Filtration Group
Filtration Group is on a mission to make the world safer, healthier and more productive. With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry. We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.
The Company began in 2009 and has rapidly grown organically and through a thoughtful acquisition strategy to be a global leader in the highly attractive filtration industry. Filtration Group has the broadest portfolio of solutions in the industry and has had a particular focus on building a leading platform of solutions focused on the Life Sciences and Indoor Air Quality end markets which are rapidly growing in the current market environment. Filtration Group produces mission critical products with high replacement rates. Over 80 percent of the Company’s revenue comes from replacement / consumable products, many of which are specified into customer’s products or processes. With revenues over $2 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world and has a global footprint of 141 facilities in 28 countries. Filtration Group has over 10,000 employees who are united in their Mission to make the world safer, healthier and more productive.
