What are the responsibilities and job description for the Digital Strategist position at Financial Independence Group, LLC?
SCOPE:
The Digital Strategist on our FIG All Points Media Advisor Marketing team blends key attributes of our consultative delivery model to ensure successful implementation of digital platforms, programs, and resources for our affiliated financial professionals.
REQUIREMENTS:
Digital Marketing Skills
- Minimum of 2 years of experience in digital marketing or a related field.
- 3-5 years of experience is preferred.
- Email marketing skills to create effective database nurturing and conversion campaigns.
- Content marketing expertise to produce valuable and relevant content for target audiences.
- Knowledge of social media marketing to engage with clients on platforms such as Facebook, LinkedIn, YouTube, and X.
- Strong understanding of web design and user experience (UX) principles to ensure digital marketing assets are user-friendly, visually effective, and aligned with best practices.
- Solid understanding of SEO principles.
- Excellent analytics skills to track and measure the performance of campaigns.
- Familiarity with paid advertising campaigns on Google, Bing, or social platforms.
- Willingness to stay updated with the latest trends and technologies in digital marketing.
Platform Proficiency
- Familiarity with marketing automation tools such as Constant Contact, SharpSpring, and Act-On.
- Excellent knowledge of website analytics tools like Google Analytics to track website traffic and user behavior.
- Working knowledge of WordPress for content updates and basic site management
- Highly proficient in Microsoft 365
- Experience using tools such as Workfront, Slack, or Monday.com to manage campaigns and collaborate across teams.
- Proficient in Adobe Creative Cloud applications such as Photoshop, Illustrator, InDesign, and Acrobat (preferred)
Communication Skills
- Ability to effectively communicate and collaborate with Clients (financial professionals), understanding their unique digital marketing needs.
- Proficient in collaborating with partners and strategic alliances, serving as a facilitator to support our Clients.
- Strong writing skills for crafting professional communications.
- Strong presentation and project management skills, with the ability to pitch digital marketing strategies to Clients and effectively develop, execute, and track campaign plans and timelines.
Financial Industry Knowledge (Preferred)
- General understanding of financial products and services offered by financial professionals, as well as their target audience.
- Experience working with financial professionals.
