Head of Marketing

Job Title: Head of Marketing

Location: Greenville, SC

Reports To: CEO/Founder

About Us:

Company is a leading professional services firm committed to delivering exceptional service to our clients. We are seeking a dynamic, results-driven Head of Marketing to lead our marketing initiatives, focusing on PPC, SEO, lead generation, and referral programs with measurable, data-driven outcomes. This is a unique player/coach role requiring both strategic vision and hands-on execution, while leading a capable team.

Company offers a strong compensation plan, excellent benefits package including 5 weeks of vacation, and is known for it's collaborative, supportive culture.

Role Overview:

The Head of Marketing will be responsible for developing and executing marketing strategies that drive high-quality leads, increase brand awareness, and generate measurable ROI. This individual will lead paid and organic digital marketing efforts, optimize referral programs, and leverage AI and emerging technologies to enhance marketing efficiency. The ideal candidate will be an analytical, innovative, and performance-oriented leader who can balance strategic planning with hands-on execution.

Key Responsibilities:

• Leadership & Collaboration: Lead and mentor a small team while also executing key marketing initiatives. Work closely with the CEO and leadership to align marketing efforts with business goals. Develop and execute marketing strategy to support the growth of the firm.
• Digital Advertising & PPC: Manage and optimize paid marketing campaigns through outsourced vendors. Campaigns include Google Ads, LinkedIn, Local Service Ads, Facebook, etc.) and focus on driving qualified leads to the business.
• SEO & Content Strategy: Oversee and implement SEO strategies to improve organic search rankings, traffic, and conversions. Work with content teams to create high-quality, keyword-optimized content.
• Lead Generation: Oversee and refine the lead generation strategy, utilizing inbound and outbound marketing tactics to drive new business opportunities. Monitor and optimize conversion funnels.
• Referral & Partnership Programs: Develop and enhance client referral programs, strategic partnerships, and community involvement initiatives to increase client acquisition.
• Data & Analytics: Define KPIs and implement robust tracking and reporting to measure campaign effectiveness. Use data insights to refine marketing strategies continuously.
• Technology & AI Adoption: Stay ahead of emerging marketing technologies, including AI-driven tools for campaign automation, content creation, and customer engagement. Ensure the team is leveraging cutting-edge tools for maximum efficiency.
• Brand Presence & Content Marketing: Develop and execute a strong brand presence through content marketing, social media, and video to engage target audiences and strengthen brand positioning.

Qualifications & Experience:

• 5 years of marketing experience, preferably within a professional services or legal firm, managing a large marketing budget.
• Proven expertise in digital marketing, PR campaigns, PPC, SEO, lead generation, referral marketing, paid marketing and brand development with a track record of achieving measurable results.
• Strong analytical skills with experience in data-driven decision-making and marketing performance optimization.
• Familiarity with AI-driven marketing technologies and a willingness to adopt new tools and methodologies.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• Excellent communication and leadership skills, with the ability to collaborate cross-functionally.
• Familiarity with EOS (Entrepreneurial Operating System) preferred but not required.