Senior Director, Marketing

We are seeking a bold, data-driven, and execution-oriented Senior Director of Marketing to own and drive pipeline acceleration, demand generation, brand positioning, and go-to-market execution. This leader will develop and execute a high-impact, metrics-driven marketing strategy that fuels revenue growth and delivers measurable results.
You will be responsible for building and optimizing high-ROI demand generation campaigns, aligning marketing tightly with sales, and expanding our market presence through digital channels, analyst relations, and thought leadership. This role requires a leader who thrives on accountability, is relentless in hitting KPIs, and drives performance-based marketing strategies.

Responsibilities:

Your day if you join us

Marketing Strategy & Leadership:

• Own and execute a performance-driven B2B marketing strategy that fuels pipeline growth and accelerates our path to $200M ARR.
• Build a high-velocity marketing engine that consistently generates and converts high-quality leads into revenue.
• Define and implement aggressive OKRs and KPIs focused on marketing-sourced pipeline, conversion rates, customer acquisition costs (CAC), and ROI.
• Lead, develop, and optimize an A-player marketing team that delivers measurable business outcomes.

Demand Generation & Revenue Acceleration:

• Build and execute full-funnel, multi-channel demand generation campaigns across digital, email, paid media, events, and ABM strategies to deliver predictable pipeline growth.
• Ensure marketing and sales are tightly aligned to maximize conversion rates and revenue impact.
• Implement data-driven marketing automation to improve lead nurturing, scoring, and sales acceleration.
• Own marketing-sourced pipeline KPIs, ensuring marketing contributes directly to revenue growth.

Brand & Thought Leadership:

• Elevate Exostar’s brand and position it as a category leader in highly regulated industries.
• Drive high-impact PR, analyst relations, and executive thought leadership programs to build credibility and influence.
• Ensure our messaging is bold, clear, and resonates with C-suite buyers, prospects, and partners.

Product Marketing & GTM Execution:

• Own and drive go-to-market (GTM) strategies for all products, ensuring strong positioning, messaging, and competitive differentiation.
• Build high-converting sales enablement tools that accelerate deals and improve win rates.
• Work closely with Product and Engineering to align roadmaps with market demand and drive faster adoption.

Digital & Performance Marketing:

• Lead all aspects of digital marketing, SEO, SEM, website optimization, and conversion rate optimization (CRO).
• Implement a data-first approach to digital marketing, leveraging analytics and AI-driven insights to maximize campaign ROI.
• Ensure marketing is a revenue-generating function—not just a cost center.

Analytics & Performance Metrics:

• Obsess over marketing performance metrics—track, analyze, and optimize campaigns to deliver high-ROI outcomes.
• Implement attribution models, dashboards, and performance reporting to drive data-backed decisions.
• Ensure that marketing investments are efficient, scalable, and measurable with clear ties to revenue impact.

Basic Qualifications:

You are a great fit for this role if you:

• 10 years of marketing leadership experience, preferably in B2B SaaS or enterprise technology.
• Proven success in scaling revenue through aggressive marketing strategies in high-growth environments.
• Deep expertise in demand generation, growth marketing, digital marketing, and revenue acceleration.
• Track record of exceeding pipeline and revenue targets.
• Strong experience building and scaling product marketing functions to drive adoption and sales enablement.
• Industry experience in Aerospace & Defense, Healthcare, Life Sciences, Cybersecurity, or Supply Chain preferred.

Skills & Competencies:

• Hyper-focused on revenue impact—you live and breathe pipeline, CAC, LTV, and marketing-sourced revenue.
• Metrics-obsessed: You make data-driven decisions and are relentless about optimizing performance.
• Fast execution & adaptability: You thrive in high-growth, fast-paced environments where agility is key.
• Strong leadership & team building: You attract and develop top marketing talent who drive real results.
• Strategic & tactical mindset: You can think big while executing with precision and urgency.
• Excellent communicator: You craft compelling, high-impact messaging that influences executives, customers, and analysts.

What We Offer:

• Competitive salary & performance-based incentives.
• High-growth environment—play a pivotal role in scaling Exostar to $200M ARR.
• A results-driven culture where accountability, execution, and impact matter.
• Opportunity to build & lead a world-class marketing team.

Location: Hybrid- VA, DC, MD (2x/week)

Company Overview:

Exostar is a leading SaaS provider enabling secure and efficient collaboration in highly regulated industries like Aerospace & Defense, Healthcare, Life Sciences, and more. With $85M ARR and an aggressive growth target of $200M ARR within the next three years, we need a high-energy, results-driven marketing leader to accelerate our marketing strategy, amplify our brand, and directly drive revenue growth.

• We believe in employee development: we promote internally and provide training and educational assistance 

• We provide a fun, engaged workplace, with social and community-building events 

• We offer comprehensive benefits and flexible time off plans 

Exostar is an Equal Employment Employer.  The company provides equal employment opportunities to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information.  Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions.