What are the responsibilities and job description for the Events Marketing Manager position at Findhelp, A Public Benefit Corporation?
We’re changing the way people connect to social care.
At Findhelp, we’ve built a comprehensive platform of products and services that make it easy for you to connect people to resources, follow them on their journey, and track your impact in a fast and reliable way. Our industry-leading social care network includes more than half a million local, state, and national programs that serve every ZIP Code in the country, from rural areas to major metropolitan centers.
Findhelp is headquartered in Austin, Texas and has been enabling healthcare, government, education, and other organizations to connect people with the social care resources that serve them, with privacy and security, since 2010.
As a mission driven organization, we are focused on creating a positive impact by connecting people in need to the programs that serve them with dignity and ease. Powered by our proprietary technology that enables people to find the resources available in their area, we have helped millions of Seekers find food, health, housing and employment programs.
Job Overview: The Event Marketing Manager will be responsible for leading the strategy, planning, execution, and measurement of high-impact events that drive brand awareness, customer engagement, and lead generation for our social care technology solutions. This role blends event management (logistics, vendor coordination, execution) with event marketing (pre-, during, and post-event campaigns) to ensure every event is a strategic touchpoint that contributes to business objectives. The ideal candidate has a proven ability to orchestrate seamless event experiences while leveraging marketing strategies to maximize attendance, engagement, and post-event conversion.
Responsibilities and Duties:
- Event Strategy & Planning
- Partner with Marketing and revenue driving teams to develop and execute a comprehensive event marketing strategy that aligns with business objectives and sales goals.
- Own the end-to-end planning of trade shows, conferences, webinars, and customer-facing events—ensuring each event supports pipeline growth and brand positioning.
- Collaborate with Sales, Product Marketing, and Customer Success teams to align event content, messaging, and goals with key business priorities.
- Research and evaluate new event opportunities (sponsorships, hosted events, speaking engagements) to expand reach within target audiences.
- Event Logistics & Execution
- Manage all event logistics, including venue selection, vendor and sponsorship negotiations, A/V requirements, booth design, catering, staffing, and on-site execution.
- Oversee virtual event production, working with platform providers to ensure seamless digital experiences.
- Create and maintain detailed project plans, timelines, and budgets for each event.
- Serve as the main point of contact for event partners, vendors, and internal stakeholders.
- Ensure all event materials (booth designs, collateral, signage, presentations) align with brand guidelines and strategic messaging.
- Coordinate and manage speaker preparation, session scheduling, and panel discussions as needed.
- Event Marketing & Campaign Execution
- Develop pre-event marketing campaigns (email, social media, nurture sequences) to drive attendance and engagement.
- Plan and execute on-site marketing activations, ensuring a strong brand presence and engagement opportunities.
- Lead post-event follow-up campaigns, including targeted outreach, content repurposing (e.g., blog recaps, video highlights), and lead nurturing efforts.
- Partner with the marketing team to optimize event-related landing pages, registration workflows, and conversion paths.
Qualifications
- Bachelor’s degree in marketing, events management, or related discipline (or equivalent related work experience)
- 5 - 8 years years experience in event management, preferably in the SaaS or healthcare technology sector
- Demonstrated success in developing and executing strategic event plans that drive measurable results
- Knowledge of CRM software (HubSpot, Oracle, or Sage) and CMS platforms (WordPress, Joomla, Drupal, etc.)
- Strong communication skills, including excellent grammar, punctuation and spelling skills. Must be able to effectively communicate in a calm and collected fashion—with the ability to be persuasive.
- Demonstrated ability to work productively with counterparts in a cross-functional capacity
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
- Proven experience in B2B project management is a plus
- Knowledge of social service and health care preferred
Physical demands and work environment
- This job is based on-site in Austin, TX
- This is largely a sedentary role; standard office equipment is used, such as laptops, monitors and headsets, if needed.
- Regular travel required
We value being together
We believe being together enables stronger relationships, collaboration, and culture.
This position is in office and candidates must be located in Austin, Texas.
Perks at Findhelp
- 401k & stock options
- Free food and onsite gym at our Austin HQ
- Paid parental leave
- Competitive PTO & 10 paid holidays
- Health, dental, and vision insurance
- Dog-friendly office in Austin HQ
- 24/7 access to telemedicine and counseling
- Book Purchasing Program
We’re building a diverse, inclusive team
You’re welcome here. We want everyone to be able to easily connect to the help they need, and we want our teams to reflect and represent our communities. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all Company policies, without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin or ancestry, physical and mental ability, political affiliation, race, religion, creed, sexual orientation, socio-economic status, veteran status, or any other protected class, in accordance with applicable laws. Accommodations are available for applicants with disabilities.
Here are some of the ways we support our staff:
- Culture Committee
- Leadership Development Training
- Paid Volunteering Time
