What are the responsibilities and job description for the Digital Marketing Strategist position at FINFROCK?
At FINFROCK, we're looking for a talented Digital Marketing Specialist to join our team. As a key member of our marketing department, you'll play a vital role in shaping our digital presence and working closely with cross-functional teams.
In this role, you'll be responsible for crafting strategies that enhance our brand visibility and support critical initiatives for marketing and talent acquisition. You'll work on diverse campaigns, explore new approaches, and demonstrate your expertise in digital marketing.
The successful candidate will oversee our overall digital and social media strategy from planning and implementation to optimizing and reporting.
Key Responsibilities:
- Develop and implement digital communication strategies: Create comprehensive digital marketing plans, including social media, email marketing, paid promotion campaigns, and SEO to increase brand awareness, engagement, and lead generation.
- Design and execute email marketing campaigns: Develop targeted email campaigns, including content creation, list segmentation, and performance analysis, to drive engagement and conversions.
- Collaborate with cross-functional teams to create compelling marketing materials, including case studies, blog posts, data sheets, and social content.
- Serve as the day-to-day contact and primary facilitator of our brand's social media communications, leading the planning of our social media content calendar with Sprout social.
- Manage website content by updating hero imagery, banners, product pages, blogs, and other media as needed to keep the site fresh and relevant.
- Set up, testing, and sending eblasts and newsletters from Mailchimp.
- Develop email and database marketing plans to support our strategic goals.
- Ensure website functionality, including regular maintenance, troubleshooting, and QA testing, ensuring site updates meet brand and user experience standards.
- Analyze digital performance metrics (Google Analytics, Google Ads, etc.) and recommend optimizations to enhance ROI.
- Work closely with employee engagement, communications, and public relations to ensure synergy of online and traditional communication channels.
- Freelance relationships and collaboration with outsourcing partners on digital marketing projects as needed.
- Participate in various events, including community events and trade shows to bolster brand presence and capture media content.
