What are the responsibilities and job description for the Marketing Content Specialist position at FINFROCK?
As a Digital Marketing Specialist at FINFROCK, you'll have the opportunity to shape our digital presence and contribute to our success.
Our ideal candidate has a strong background in marketing or digital marketing, with proficiency in programs such as MS Office, Google Analytics, and WordPress. You'll also have experience in email marketing systems and marketing automation, with a focus on list segmentation and optimization.
Key Qualifications:
- A bachelor's degree in marketing, communications, design, digital media, or related field required. Experience in A/E/C industry preferred.
- 3-5 years' demonstrable experience in marketing or digital marketing roles.
- Digitally native with proficiency in programs such as MS Office, Google Analytics, and WordPress for website updates and content integration.
- Proficient in email marketing systems and marketing automation (e.g., Mailchimp, Constant Contact), with experience in list segmentation and optimization to improve targeting and deliverability.
- Familiarity with design tools (e.g., Adobe Creative Suite, Canva, CapCut) for creating marketing materials or collaborating with designers for social and web content.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Strong interpersonal, verbal, and written communication skills.
- Detail-oriented across multiple projects.
- Motivated and driven.
