What are the responsibilities and job description for the Marketing Content Specialist position at Resell CNC?
About the Role
We are seeking a skilled Digital Marketing Specialist to join our dynamic team at Resell CNC. As a key member of our marketing department, you will be responsible for developing and executing impactful digital content that drives lead generation and brand awareness.
Your primary focus will be on creating compelling email campaigns, crafting engaging social media content, and designing graphics for digital channels such as websites, blogs, and white papers. You will work closely with cross-functional teams to ensure cohesive branding and messaging.
In addition to your creative skills, you will also play a crucial role in tracking and analyzing the performance of digital marketing campaigns, making data-driven recommendations to increase efficiency and improve lead generation efforts.
Responsibilities
- Design Email Marketing Campaigns – Develop and execute targeted email campaigns, including copy, design, and segmentation strategies.
- Create Engaging Content – Write and design compelling content for websites, blogs, social media, email campaigns, and other digital platforms.
- Manage and Update Website Content – Maintain website content, ensuring it is up-to-date, relevant, and optimized for user experience.
- Analyze Website Traffic and Performance (Analytics) – Monitor website traffic using Google Analytics or similar tools, providing insights on how to improve user engagement and conversion rates.
