What are the responsibilities and job description for the Marketing and Outreach Specialist position at FIRC?
Summary:
Position Title: Marketing and Outreach Specialist
Department: Development
Reports To: Development Director
Start Date: ASAP
Employment Class: Full-time, Year-round
Pay Status: Exempt
Hours Per Week: 40
Location: Summit County, CO (in-person required)
Pay Range: $60,000-$65,000
Job summary:
The Marketing and Outreach Specialist plays a vital role in advancing FIRC’s mission by strategically managing marketing communications, program outreach, and fundraising events. This position is central to the success of the Development and Marketing team, requiring expertise in content creation, event planning, project coordination, and collaboration across departments.
As a multi-faceted and highly visible role within the organization, the Marketing and Outreach Specialist ensures FIRC’s brand and messaging are effectively communicated through various marketing platforms, including social media, print, email, and outreach initiatives. The position also requires bilingual (verbal and written) proficiency in English and Spanish to effectively engage with diverse audiences.
The ideal candidate is an organized, creative team player who thrives in managing multiple priorities and deadlines, demonstrating exceptional attention to detail and the ability to adapt to shifting demands. This role is essential to building awareness, driving engagement, and supporting FIRC’s programs and events.
Our benefits include:
Five weeks of paid time off per year (flexible and fixed), and additional personal time off as well as paid holidays. Time off accrual rate increases with tenure.
Medical, dental, and vision insurance with employer contribution for employees and eligible dependents (some plans are covered 100% by employer, multiple buy-up options available)
Health Savings Account (HSA) and Flexible Spending Account (FSA) for health and dependent care expenses.
Life Insurance and AD&D, covered by employer.
Employee Assistance Program (EAP)
Short- and Long-Term Disability (STD, LTD)
Voluntary Benefits (Accident Plan, Hospital Indemnity, Critical Illness, and Legal Plan)
403(b) Retirement plan
Paid training and professional development opportunities.
Discounted ski passes and access to shared ski medallion.
Local recreation discounts and perks
Primary Responsibilities:
Content Creation and Marketing
Develop and produce materials for FIRC’s website, newsletters, annual reports, event signage, videos, and press releases.
Ensure all communications align with FIRC’s brand standards to effectively inform media, donors, and clients.
Manage and create social media content (Facebook, Instagram) to grow community awareness and support development objectives.
Translate and adapt content for Spanish-speaking audiences, ensuring cultural relevance and grammatical accuracy.
Analyze marketing metrics and campaign performance, optimizing strategies for improved engagement.
Event Planning and Execution
Coordinate and manage logistics for major fundraising events (e.g., FIRC Night Out, Colorado Gives Day) and community events (e.g., First Fridays, Resource Fairs).
Oversee venue selection, vendor coordination, and day-of event needs to ensure seamless execution.
Collaborate with the Development Team to plan event timelines and create detailed project boards using Monday.com.
Strategic Collaboration and Outreach
Design and distribute marketing materials, including brochures, flyers, and direct mail pieces.
Partner with community organizations and media outlets to promote FIRC programs across print, television, and digital platforms.
Develop and manage marketing plans, budgets, and timelines for campaigns and events.
Maintain an inventory of FIRC’s marketing collateral and oversee its distribution.
Organizational and Team Support
Assist program managers and the Development Team with community and fundraising events.
Maintain open communication with program staff, managers, and directors to align efforts across the organization.
Continuously evaluate marketing efforts and recommend improvements to enhance outcomes.
Provide universal support for additional tasks as assigned to advance FIRC’s mission.
The person we are looking for will:
Demonstrate strong communication and problem-solving skills, including the ability to develop and maintain a positive working relationship with a broad range of people.
Ability to work in a deadline-driven environment with many competing and often changing priorities.
Strong organizational skills, attention to detail, and a commitment to accuracy in performing job duties.
Requirements of the position include:
At least one year of Graphic Design experience using platforms like Adobe Illustrator and/or Canva.
Email marketing experience using platforms such as MailChimp.
At least one year of experience in SEO optimization and web design/maintenance: WordPress, Elementor, or similar software.
Experience in Volunteer Management Platforms such as Bloomerang to post opportunities.
Experience planning a diverse range of events, with demonstrated success in coordinating nonprofit fundraising events.
Strong organizational skills and the ability to prioritize and manage multiple tasks and deadlines.
Excellent verbal and written communication skills; bilingual proficiency in English and Spanish required.
Bachelor’s degree is a plus, but equivalent work experience accepted.
Strong experience in social media content creation and management.
Strong analytical skills/ability to evaluate successful marketing campaigns and report on their performance.
Experience with budget management and oversight.
Strong computer skills, including experience with Microsoft Office and Raiser’s Edge software (or similar database software).
CO Driver’s License, acceptable driving record, and reliable year-round transportation is required.
Genuine interest in our mission and personal/professional commitment to our values.
Candidates may be subject to a background check and professional reference check.
Be able to work in person at a physical FIRC location 4-5 days a week, with some weekends and evening hours required.
Physical requirements of the position include:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Use of hands to handle, feel, grasp, and operate objects and tools, and reach and lift with hands and arms.
Hand-eye coordination is necessary to operate computers and various pieces of equipment.
The employee is frequently required to stand, walk, stoop, kneel, crouch, and twist.
The employee must frequently lift and/or move up to 50 pounds.
About us:
Serving its community since 1993, FIRC is a non-profit organization that aims to enhance the quality of life in Summit by providing food, health, peer, and financial support to the Summit County community. The FIRC fosters collaboration among community agencies and businesses to advocate for county workers and families.
Our work environment:
The work environment described here is representative of what must be met by an employee while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position will be required to work in person in an office work environment. The noise level in the work environment is usually moderate but varies due to activities and staffing on site. While performing the duties of this job, the employee may work in client homes or other meeting spaces where variable conditions could exist.
FIRC is an Equal Opportunity Employer
FIRC is committed to building a diverse, equitable, and inclusive community, and we seek to recruit, develop, and retain the most talented people from a wide variety of backgrounds. We prohibit discrimination and harassment of any kind based on race, color, national or ethnic origin, sex, gender identity or expression, sexual orientation, pregnancy, age, religion, disability, veteran status, genetic information, or any other characteristic protected by federal, state, or local laws.
Salary : $60,000 - $65,000
