Business Development & Customer Acquisition Associate

Job Description: Business Development Representative

Location: Medford, MA. (Hybrid after 6 months)

Fire Equipment Inc. is a full-service life safety company. Since 1928, we have led the way in the fire protection industry providing inspections, installation, design and repairs. We provide our services to a wide range of industries throughout the New England area.

FEI is a third-generation family owned and operated company. As such, FEI understands that open communication with both employees and clients is critical. Employees and clients alike are considered to be part of the FEI family.

Our employees take extreme pride in carrying out the company’s mission: to provide total life safety solutions protecting lives, valuable assets, and property.

Position Overview: The Business Development Representative (BDR) is a crucial member of our sales team, responsible for generating new business opportunities through proactive outreach and appointment setting. This role is heavily focused on outbound activities, including phone calls, emails, LinkedIn messaging, and research. The BDR will work closely with the Business Development Manager (BDM) and outside sales team to qualify leads and schedule 5-7 appointments per week.

Key Responsibilities:

• Conduct outbound activities, including heavy phone calls, emails, LinkedIn messaging, and lead research
• Research leads provided by the Business Development Manager using tools like Salesforce, ZoomInfo, and Apollo
• Qualify leads by understanding their fire safety needs and identifying decision-makers
• Set appointments for outside sales representatives, ensuring a seamless handoff of qualified leads
• Maintain constant follow-up with prospects to build rapport and keep opportunities moving through the sales pipeline
• Update and manage all prospect information and activities in the CRM (Salesforce)
• Meet or exceed weekly and monthly KPIs, including appointment setting targets (5-7 appointments per week)
• Handle objections and rejection professionally while maintaining a positive attitude
• Ask open-ended questions to uncover needs and opportunities
• Collaborate with the sales and marketing teams to refine outreach strategies and improve conversion rates
  
  

Qualifications:

• 3-5 years of experience in cold calling, lead generation, and appointment setting
• Proficiency with CRM systems (Salesforce preferred) and lead generation tools like ZoomInfo and Apollo
• Strong communication skills, both verbal and written, with the ability to build rapport over the phone and via email
• Proven ability to handle rejection and maintain persistence in a fast-paced environment
• Strong research and organizational skills to effectively prioritize and manage leads
• Experience in business-to-business (B2B) sales or marketing
• Associate’s degree in business, sales, marketing, or a related field is preferred; relevant experience can supersede educational requirements
• Familiarity with fire protection services or similar industries is a plus
  
  

Key Skills:

• Cold calling and lead qualification
• Appointment setting and pipeline management
• Proficiency with LinkedIn for prospecting and outreach
• Research and data management
• Strong interpersonal and problem-solving skills
  
  

What We Offer:

• Competitive salary
• Opportunities for career growth and development
• Comprehensive training on our fire protection services
• Supportive and collaborative team environment
  
  

Join our team and play a pivotal role in driving our growth while helping businesses stay safe and compliant. Apply today to become part of a company committed to excellence and customer satisfaction!

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