What are the responsibilities and job description for the Marketing Manager - Demand Generation (Hybrid) position at First American Financial Corporation?
Who We Are
Join a team that puts its People First! As a member of First American's family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry's largest property and ownership dataset with over 7 billion document images. Our major platforms and products include : DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE : FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.
What We Do
First American Data & Analytics is seeking an experienced Marketing Manager, Demand Generation to lead and execute strategic initiatives that drive qualified leads and revenue growth. This key role will own the development, execution, and optimization of demand generation programs, including digital marketing, traditional marketing, content strategy, and account-based marketing (ABM), while closely collaborating with sales and product teams to achieve measurable results. The ideal candidate is a data-driven marketer with a passion for innovation and the ability to craft and deliver effective campaigns targeting key customer segments.
Key Responsibilities
Demand Generation Strategy
- Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for First American Data & Analytics.
- Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact.
- Identify, segment, and target key audiences to maximize campaign ROI.
Campaign Management
Collaboration & Enablement
Product Team Support
Create product-specific marketing assets, such as case studies, white papers, and solution briefs, to support go-to-market initiatives.
Performance Measurement
Innovation & Growth
Required Skills & Experience
This role is hybrid 3 days per week at the Santa Ana office.
The pay range for this role is $95,400.00 - $127,150.00
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and / or responsibilities from time to time, as needed.
What We Offer
By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment : handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO / paid sick leave and other great benefits like an employee stock purchase plan.
Salary : $95,400 - $127,150
