What are the responsibilities and job description for the Marketing Manager -Demand Generation position at First American?
Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We DoFirst American Title is seeking an experienced Marketing Manager, Demand Generation to lead and execute strategic initiatives that drive qualified leads and revenue growth. This key role will own the development, execution, and optimization of demand generation programs, including digital marketing, traditional marketing, content strategy, and account-based marketing (ABM), while closely collaborating with marketing, sales and product teams to achieve measurable results. The ideal candidate is a data-driven marketer with a passion for innovation and the ability to create and deliver effective campaigns targeting key customer segments.
First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
KEY RESPONSIBILITIES
Demand Generation Strategy
- Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for First American Title.
- Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact.
- Identify, segment, and target key audiences to maximize campaign ROI.
Campaign Management
- Plan, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, webinars, content syndication, and ABM. Optimize organic lead generation tactics, leveraging SEO, SEM, and retargeting strategies.
- Develop and execute nurture campaigns to guide prospects through the sales cycle.
Collaboration & Enablement
- Partner with marketing and sales to create demand generation programs aligned with attributed revenue goals.
- Work cross-functionally with marketing, product and content/creative teams to develop compelling campaign assets, including white papers, case studies, videos, and landing pages.
- Support sales enablement by delivering targeted content and tools to improve conversion rates.
- Maintain content/campaign calendar to maximize demand generation while avoiding collision with divisional strategies, events, comms, etc.
Performance Measurement
- Monitor, analyze, and report on campaign performance metrics, ensuring alignment with KPIs such as MQLs, SQLs, and pipeline revenue.
- Leverage marketing automation and CRM platforms to track, measure, and optimize demand generation efforts.
- Continuously refine programs based on data-driven insights to maximize efficiency and effectiveness.
Innovation & Growth
- Stay current on industry trends, competitive landscape, and emerging marketing technologies.
- Test and scale new lead generation channels, tools, and tactics to expand opportunities.
Required Skills & Experience
- Bachelor's degree in marketing, business, communications, or a related field
- 5 years of experience in demand generation, B2B marketing, or a related role
- Proven track record of developing and executing successful lead generation campaigns that deliver measurable results.
- Hands-on experience with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
- Strong knowledge of direct marketing, ABM, content marketing, and SEO/SEM best practices.
- Analytical mindset with the ability to interpret campaign data and draw actionable insights.
- Excellent communication, storytelling, collaboration with leaders and employees at all levels of the company.
- Exceptional multitasking abilities, efficiently managing multiple tasks and projects simultaneously.
Reporting to the VP of Divisional Marketing, this role is hybrid 3 days per week in our Santa Ana corporate headquarters.
The pay range for this role is $95,350.00- $127,125.00
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Salary : $95,350 - $127,125
