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First Bank, Inc. is hiring: Head of Communications and Public Relations in Nashv

First Bank, Inc.
Nashville, TN Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 4/9/2025

This position is in the office 5 days a week. This position will sit in one of our FirstBank office locations.

Summary :

The Head of Communications and Public Relations will lead and execute the company’s internal and external communication strategy to foster alignment, engagement, and a strong organizational culture. This role will be responsible for developing and implementing communication plans, managing company-wide messaging, and coordinating with senior leadership to ensure clear, consistent communication across all departments and external partners / relationships. This role will play a critical role in keeping employees informed and connected to the company’s vision, goals, and initiatives.

Essential Duties and Responsibilities :

  • Develop and execute comprehensive corporate communication strategies to effectively convey the bank's mission, values, and initiatives to both internal teams as well as external stakeholders as needed.
  • Oversee the creation of press releases, corporate announcements, and other communication materials ensuring consistency in messaging and alignment with company objectives; manage responses to media inquiries.
  • Define and implement strategies to build and maintain the bank's brand identity, positioning it as a trusted financial institution.
  • Collaborate with marketing teams to ensure brand consistency across all marketing and communication channels to elevate brand presence.
  • Develop and implement social media strategies to increase brand awareness, engagement, and loyalty across various platforms.
  • Monitor social media channels, analyze metrics, and adjust strategies to optimize performance and ensure alignment with company goals.
  • Work with design teams to create visually appealing graphics and multimedia content for various communication channels.
  • Provide strategic counsel and support to senior management on communication-related matters.
  • Collaborate cross-functionally with departments such as marketing, legal, and compliance to ensure alignment and consistency in messaging.
  • Cultivate an environment that supports diversity, teamwork, and performance. Provide leadership through communication, performance management, development, and recognition of staff.
  • Manage the team by hiring, coaching, training, and providing direction to team members through feedback to support personal development and ongoing improvement.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and / or Experience :

  • Bachelor’s degree in Communications, Public Relations, Marketing, or related field. Master's degree preferred but not required in lieu of experience.
  • Minimum 12 years of experience in corporate communications, public relations, or related field, preferably within the banking or financial services industry.
  • Proven track record of developing and executing successful communication strategies.
  • Strong understanding of brand management, media relations, and social media best practices.
  • Skills and Abilities :

  • Excellent written and verbal communication skills.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  • Leadership experience with a demonstrated ability to inspire and motivate teams.
  • Respectful demeanor toward other associates and managers that promotes a positive and professional work environment.
  • Ability to demonstrate the highest level of ethical behavior and confidentiality and maintain confidentiality with sensitive information.
  • Understand and comply with bank policy, laws, regulations as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and / or account activity.
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