What are the responsibilities and job description for the Head of Communications and Public Relations position at First Bank, Inc.?

This position is in the office 5 days a week. This position will sit in one of our FirstBank office locations.

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

Summary :

The Head of Communications and Public Relations will lead and execute the company’s internal and external communication strategy to foster alignment, engagement, and a strong organizational culture. This role will be responsible for developing and implementing communication plans, managing company-wide messaging, and coordinating with senior leadership to ensure clear, consistent communication across all departments and external partners / relationships. This role will play a critical role in keeping employees informed and connected to the company’s vision, goals, and initiatives.

Essential Duties and Responsibilities :

Develop and execute comprehensive corporate communication strategies to effectively convey the bank's mission, values, and initiatives to both internal teams as well as external stakeholders as needed.
Oversee the creation of press releases, corporate announcements, and other communication materials ensuring consistency in messaging and alignment with company objectives; manage responses to media inquiries.
Define and implement strategies to build and maintain the bank's brand identity, positioning it as a trusted financial institution.
Collaborate with marketing teams to ensure brand consistency across all marketing and communication channels to elevate brand presence.
Develop and implement social media strategies to increase brand awareness, engagement, and loyalty across various platforms.
Monitor social media channels, analyze metrics, and adjust strategies to optimize performance and ensure alignment with company goals.
Work with design teams to create visually appealing graphics and multimedia content for various communication channels.
Provide strategic counsel and support to senior management on communication-related matters.
Collaborate cross-functionally with departments such as marketing, legal, and compliance to ensure alignment and consistency in messaging.
Cultivate an environment that supports diversity, teamwork, and performance. Provide leadership through communication, performance management, development, and recognition of staff.
Manage the team by hiring, coaching, training, and providing direction to team members through feedback to support personal development and ongoing improvement.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and / or Experience :

Bachelor’s degree in Communications, Public Relations, Marketing, or related field. Master's degree preferred but not required in lieu of experience.

Minimum 12 years of experience in corporate communications, public relations, or related field, preferably within the banking or financial services industry.

Proven track record of developing and executing successful communication strategies.

Strong understanding of brand management, media relations, and social media best practices.

Skills and Abilities :

Excellent written and verbal communication skills.

Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Leadership experience with a demonstrated ability to inspire and motivate teams.

Respectful demeanor toward other associates and managers that promotes a positive and professional work environment.

Ability to demonstrate the highest level of ethical behavior and confidentiality and maintain confidentiality with sensitive information.

Understand and comply with bank policy, laws, regulations as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and / or account activity.

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