What are the responsibilities and job description for the Sales Area Manager position at First Bank & Trust, a division of HTLF Bank?

The Sales Area Manager is responsible for optimizing branch performance within a designated sales area. This role encompasses delivering exceptional customer service, cultivating a strong sales culture, achieving sales growth targets, and ensuring operational excellence. Additionally, this role is responsible for generating referrals for various banking services to meet customers' financial needs. The Sales Area Manager oversees inside and outside sales production, building new business relationships through community involvement, and providing an outstanding customer experience by addressing all customer requirements.

Primary Responsibilities :

Fosters a proactive sales culture within the banking center, maximizing cross-selling opportunities and meeting customer needs.
Promotes accountability, continuous improvement, and positive change through individual and team coaching.
Oversees small business development and production.
Delivers an exceptional customer experience, whether handling transactions at the teller line or assisting with account-related tasks.
Develops strong relationships and establish a leadership presence within the local market.
Actively engages in community leadership, building networks among Centers of Influence, community leaders, and business groups.
Collaborates with Commercial, Business Banking, Mortgage, Wealth Management, and Financial Consulting to cross-sell products and services.
Ensures all marketing materials are up-to-date and readily available for the sales team.
Maintains comprehensive knowledge of compliance laws and regulations, including BSA / AML / OFAC / CRA and consumer compliance.
Leads the customer experience strategy to ensure consistent, positive interactions at banking centers.
Regularly visits each banking center within your sales area, cultivating high-quality relationships with the sales team.
Focuses on P&L activities to align with organizational goals and redirect efforts as needed.

Secondary Responsibilities :

Completes annual E-Learning Plan and Bank Secrecy Act (BSA) training as assigned and keeps up-to-date knowledge of BSA as it relates to the job function.

Performs other duties as assigned.

Management Responsibilities :

Works with department staff on individual professional development and career development opportunities. Facilitates team members in creating individual goals and development plans that align with the department goals.

Works with HTLF's Talent Acquisition team to identify and hire the most qualified and talented individuals to fill open positions.

Provides information and on-going feedback to department staff regarding expectations and performance, salary adjustments and / or promotions.

Addresses and resolves all performance concerns and issues in a timely manner.

Prepares and conducts annual performance reviews within established deadlines.

Qualifications

Education and Work Experience :

Bachelors in Accounting, Business Administration / Management, Finance, Marketing or equivalent experience required.

3-5 years previous sales and customer service experience required.

3-5 years experience in banking, business development, personal banking, business banking or branch management preferred.

Previous sales management of multiple locations preferred.

Knowledge, Skills and Abilities :

Excellent sales and relationship-building skills, with a demonstrated ability to expand and deepen customer relationships.

Exceptional communication and interpersonal skills, with the ability to adapt to different customer profiles.

Knowledge of banking regulations, including the Secure and Fair Enforcement for Mortgage Licensing Act (S.A.F.E. Act).

Highly ethical and able to maintain strict confidentiality in handling sensitive customer and bank information.

Self-motivated and results-driven, with a commitment to meeting and exceeding sales goals.

Ability to work collaboratively within a team and as a liaison to other internal departments.

Strong problem-solving skills and attention to detail.

The targeted salary for this role is :

74,473.00 - $96,815.00

Salary : $74,473 - $96,815

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Sales Area Manager

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